1-800-Flowers.com, Inc. reported a decline in financial performance for the third quarter of fiscal 2026, with net revenues of $293.0 million, down 11.6% from $331.5 million in the same period last year. For the nine months ended March 29, 2026, revenues totaled $1.21 billion, a decrease of 10.3% compared to $1.35 billion in the prior year. The company recorded a net loss of $100.1 million for the quarter, improving from a loss of $178.2 million in the same quarter of the previous year. The basic and diluted net loss per share was $(1.56), compared to $(2.80) in the prior year.
The decrease in revenue was attributed to a strategic shift prioritizing marketing effectiveness and profitability over immediate revenue growth, particularly impacting the Consumer Floral & Gifts segment, which saw a revenue decline of 18.7% for the quarter. The company fulfilled approximately 3.0 million orders through its e-commerce channels during the quarter, a decrease of 18.5% year-over-year. However, the average order value increased by 5.0% to $83.39, indicating a focus on higher-value transactions.
In terms of operational changes, 1-800-Flowers.com undertook a significant goodwill and intangible impairment charge of $45.2 million during the quarter, primarily related to its Consumer Floral & Gifts segment. This was a notable reduction from the $138.2 million impairment recorded in the same quarter last year. The company also reported a restructuring charge of $5.5 million for the quarter, reflecting efforts to streamline operations and reduce costs.
The company’s total assets decreased to $679.9 million as of March 29, 2026, down from $772.6 million a year earlier. Current liabilities increased slightly to $226.2 million, while total liabilities decreased to $487.4 million. The company’s cash and cash equivalents rose to $50.7 million, compared to $46.5 million at the end of the previous fiscal year. Free cash flow improved significantly to $20.0 million for the nine months ended March 29, 2026, compared to a negative $31.7 million in the prior year, primarily due to better working capital management.
Looking ahead, 1-800-Flowers.com aims to position itself for long-term growth by focusing on cost savings, enhancing customer-centric strategies, and expanding its reach beyond e-commerce. The company anticipates that the upcoming holiday season will be crucial, as it typically generates over 40% of annual revenues. The management remains cautious about future cash flows and is evaluating potential acquisitions and investments to strengthen its market position.
About 1 800 FLOWERS COM INC
1-800-FLOWERS.COM, Inc. is a leading e-commerce provider specializing in thoughtful gifting solutions, including flowers, gourmet foods, and personalized gifts. With a diverse portfolio of brands like Harry & David and PersonalizationMall.com, the company targets consumers seeking meaningful connections. Significant initiatives include the Celebrations Passport loyalty program and recent acquisitions to enhance product offerings. The company aims to deepen customer relationships and expand its market presence in the gifting industry.
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