Amaze Holdings, Inc., formerly known as Fresh Vine Wine, Inc., reported significant financial changes in its latest 10-K filing for the fiscal year ending December 31, 2025. The company generated revenues of approximately $1.97 million, a substantial increase of 558% compared to $299,065 in the previous year. This growth is primarily attributed to the acquisition of Amaze Software, which was completed on March 7, 2025, marking a strategic shift from a consumer-packaged goods company to a technology-driven commerce platform focused on the creator economy. Despite the revenue increase, the company reported a net loss of $55.2 million, compared to a loss of $2.5 million in 2024, largely due to increased operational costs associated with the acquisition and ongoing business expansion.
The acquisition of Amaze Software has transformed Amaze's operational focus, allowing it to leverage an asset-light model that utilizes third-party resources for manufacturing and logistics. This model aims to reduce inventory risks and enhance scalability. The company now operates in two segments: E-commerce/Subscriptions, which includes the Amaze platform and creator commerce operations, and Wine Products, which encompasses the legacy Fresh Vine wine business. The latter is no longer a strategic focus and is expected to contribute minimally to long-term growth.
In terms of operational metrics, Amaze reported a Gross Merchandise Value (GMV) of $9.43 million for the year, indicating the total dollar value of orders facilitated through its platform. The company also noted that it had approximately 28 full-time employees as of December 31, 2025. The strategic acquisition and subsequent operational changes have positioned Amaze to capture first-party transaction data, which is expected to enhance marketing efficiency and drive future revenue growth.
Looking ahead, Amaze Holdings anticipates continued investment in its platform capabilities and marketing efforts to attract new creators and brands. The company is also focused on expanding its distribution channels, including the recent acquisition of Food Channel assets, which is expected to enhance its market presence. However, the company faces challenges, including a significant working capital deficit of approximately $20 million and the need for additional financing to sustain operations. The management has expressed concerns about its ability to continue as a going concern if it cannot generate sufficient cash flow or secure additional capital.
About AMAZE HOLDINGS, INC.
Amaze Holdings, Inc. produces low-carb, low-calorie, premium wines in the U.S., focusing on health-conscious consumers seeking quality and taste. The company offers varietals like Cabernet Sauvignon, Pinot Noir, and Chardonnay, produced in Napa Valley. Its business model emphasizes brand differentiation, strategic distribution, and direct-to-consumer sales, leveraging third-party supply chain partners and innovative marketing to compete in the premium wine market.
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