American Outdoor Brands Reports 10.6% Net Sales Increase to $222.3 Million for Fiscal Year 2025

American Outdoor Brands, Inc. reported a net sales increase of 10.6% for the fiscal year ending April 30, 2025, reaching $222.3 million, compared to $201.1 million in the previous fiscal year. The company's gross profit also rose to $99.3 million, reflecting a gross margin of 44.6%, up from 44.0% in fiscal 2024. The net loss for the year was $77,000, a significant improvement from a net loss of $12.2 million in the prior year, translating to a loss of $0.01 per diluted share compared to a loss of $0.94 per diluted share in fiscal 2024. The company attributed this positive shift primarily to increased sales in its traditional distribution channels, particularly in hunting, shooting accessories, and outdoor lifestyle products.

In terms of operational developments, American Outdoor Brands saw a notable increase in traditional channel sales, which rose by 18.1% to $137.9 million, while e-commerce sales remained relatively stable at $84.4 million. The company also reported a 20% increase in international sales, driven by growth in Canada and European markets. New products, defined as those introduced in the last two fiscal years, accounted for 21.5% of total net sales, indicating a strong product adoption rate. The company’s employee headcount stood at 299 as of April 30, 2025, reflecting its commitment to maintaining a skilled workforce to support growth.

Strategically, American Outdoor Brands has focused on innovation and product development, launching over 200 new products annually. The company’s acquisition of Grilla in March 2022 has allowed it to enter the $7 billion outdoor cooking market, further diversifying its product offerings. The company continues to leverage its brand lanes—Adventurer, Harvester, Marksman, and Defender—to enhance consumer engagement and expand its market share. Additionally, the company has maintained an asset-light operating model, which it believes will allow for agility in responding to market changes.

Looking ahead, American Outdoor Brands anticipates continued growth driven by its innovative product pipeline and strategic marketing initiatives. The company plans to invest in research and development, expand its e-commerce capabilities, and explore further acquisition opportunities to enhance its market position. However, it acknowledges potential risks, including supply chain disruptions, fluctuating consumer demand, and the impact of tariffs on its cost structure. The company remains optimistic about its ability to generate positive cash flow and meet future capital requirements through a combination of operational cash flows and available credit facilities.