Amplitude, Inc. reported a revenue of $343.2 million for the fiscal year ending December 31, 2025, marking a 15% increase from $299.3 million in the previous year. Despite this growth, the company continued to experience net losses, reporting a loss of $88.5 million compared to a loss of $94.3 million in 2024. The increase in revenue was attributed to a growing customer base, which reached 4,797 paying customers, including 27 from the Fortune 100. The company’s dollar-based net retention rate improved to 104% from 97% in the prior year, indicating strong expansion within existing accounts.
In terms of operational developments, Amplitude has made significant strides in enhancing its AI Analytics Platform, which integrates various analytics tools to provide actionable insights for businesses. The company launched several new products in 2025, including AI Agents and Automated Insights, and completed acquisitions such as Command AI and Kraftful to bolster its capabilities. These strategic moves are aimed at addressing the evolving needs of customers and expanding the platform's functionality.
The company’s total operating expenses increased to $349.9 million in 2025, up from $329.7 million in 2024, driven primarily by higher sales and marketing costs, which rose by 12% to $188 million. Research and development expenses remained stable at approximately $97.6 million. The increase in costs reflects Amplitude's commitment to investing in its growth and product development, particularly in AI technologies, which are central to its business strategy.
Looking ahead, Amplitude anticipates continued growth driven by its land-and-expand business model, which encourages existing customers to increase their usage of the platform. The company also plans to invest in expanding its international presence, with 39% of its revenue generated outside the United States in 2025. However, Amplitude acknowledges potential challenges, including economic conditions that could impact customer spending and the competitive landscape in the AI analytics market.
As of December 31, 2025, Amplitude had cash and cash equivalents of $81.1 million, alongside $171.4 million in marketable securities. The company generated positive cash flow from operations of $29.8 million, reflecting improved cash management despite ongoing losses. Amplitude's management remains focused on leveraging its platform to drive customer engagement and retention, positioning itself for future growth in the rapidly evolving digital analytics landscape.
About Amplitude, Inc.
Amplitude, Inc. provides a unified Digital Analytics Platform designed to analyze user behavior within digital products, enabling businesses to gain real-time, actionable insights. Its integrated suite includes analytics, session replay, experimentation, audience activation, and in-product guides, supporting product-led growth strategies. Serving diverse industries globally, Amplitude’s subscription-based model targets product, marketing, and engineering teams to optimize user engagement, retention, and monetization through data-driven decision-making.
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