Apple Inc. reported a total revenue of $416.2 billion for the fiscal year ending September 27, 2025, marking a 6% increase from $391.0 billion in the previous year. The company's net income rose to $112.0 billion, up from $93.7 billion in 2024, resulting in diluted earnings per share of $7.46, compared to $6.08 in the prior year. The growth in revenue was primarily driven by increased sales in the iPhone and services segments, which saw net sales of $209.6 billion and $109.2 billion, respectively. The overall gross margin also improved, reaching $195.2 billion, up from $180.7 billion in 2024.
In terms of operational performance, Apple experienced notable changes across its geographic segments. The Americas and Europe reported increases in net sales of 7% and 10%, respectively, while Greater China saw a decline of 4%. The company attributed the decrease in Greater China to lower iPhone sales, although this was partially offset by higher Mac sales. Japan and the Rest of Asia Pacific segments also reported growth, with increases of 15% and 10%, respectively. The total number of full-time equivalent employees as of September 27, 2025, was approximately 166,000.
Strategically, Apple launched several new products throughout the fiscal year, including the iPhone 17 series, MacBook Pro, and various iPad models. The company also continued to invest in research and development, with expenses rising by 10% to $34.6 billion, reflecting its commitment to innovation and product enhancement. Additionally, Apple announced a new share repurchase program of up to $100 billion, following the completion of a previous $110 billion program, which saw the repurchase of 402 million shares for $89.3 billion during the year.
The filing also highlighted challenges faced by Apple, including macroeconomic factors such as inflation and currency fluctuations, which impacted sales and profitability. The company noted that new U.S. tariffs on imports could further affect its supply chain and pricing strategies. Despite these challenges, Apple remains optimistic about its future, emphasizing its strong cash position of $132.4 billion and ongoing commitment to returning value to shareholders through dividends and share repurchases. The company anticipates continued growth driven by its expanding services segment and new product introductions.
About Apple Inc.
Apple Inc. designs, manufactures, and markets consumer electronics including smartphones (iPhone), personal computers (Mac), tablets (iPad), wearables, and accessories. It offers related services such as digital content, cloud storage, payment solutions, and technical support. Serving global consumer, business, education, and government markets, Apple integrates hardware, software, and services to deliver innovative, high-quality products with a strong ecosystem and extensive distribution through direct and indirect channels.
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