Apple Inc. Reports $95.4 Billion in Net Sales for Fiscal Quarter Ending March 29, 2025

Apple Inc. reported a total net sales of $95.4 billion for the fiscal quarter ending March 29, 2025, marking a 5% increase from $90.8 billion in the same quarter of the previous year. The company's net income for the quarter was $24.8 billion, up from $23.6 billion year-over-year, resulting in diluted earnings per share of $1.65, compared to $1.53 in the prior year. For the first half of fiscal 2025, Apple achieved net sales of $219.7 billion, a 4% increase from $210.3 billion in the first half of fiscal 2024, with net income rising to $61.1 billion from $57.6 billion.

In terms of product performance, iPhone sales reached $46.8 billion, a 2% increase from $46.0 billion in the same quarter last year, driven primarily by higher sales of Pro models. The Mac and iPad segments also saw growth, with sales increasing by 7% and 15%, respectively. However, sales in the Wearables, Home, and Accessories category declined by 5%. The Services segment continued to show strong performance, generating $26.6 billion, a 12% increase compared to the previous year, attributed to higher revenues from advertising, the App Store, and cloud services.

Apple's operational metrics reflected a strategic focus on innovation and expansion. The company announced several new products during the quarter, including the iPhone 16e and updated versions of the iPad and MacBook Air. The total number of shares outstanding as of April 18, 2025, was approximately 14.9 billion. The company also repurchased $25 billion of its common stock during the quarter, part of a broader $100 billion share repurchase program authorized by the Board of Directors.

Geographically, the Americas segment reported a notable 8% increase in net sales, while Europe saw a modest 1% growth. In contrast, Greater China experienced a 2% decline in net sales, primarily due to lower iPhone sales, reflecting the impact of currency fluctuations. Japan and the Rest of Asia Pacific segments reported increases of 17% and 8%, respectively, driven by higher sales of iPhones and services.

Looking ahead, Apple anticipates continued growth despite potential challenges from macroeconomic conditions, including inflation and currency fluctuations. The company remains committed to its capital return program and plans to increase its quarterly dividend from $0.25 to $0.26 per share, effective in the third quarter of 2025. Apple’s management expressed confidence in the company’s ability to navigate market conditions and maintain its competitive position in the technology sector.