Beyond, Inc. Reports 29.1% Revenue Decline in Q2 2025 Amid Strategic Changes

Beyond, Inc. reported a significant decline in financial performance for the second quarter of 2025, with net revenue falling to $282.3 million, a decrease of 29.1% compared to $398.1 million in the same period of 2024. The company attributed this decline primarily to a 34% drop in orders delivered, which was partially offset by a 7% increase in average order value. The decrease in orders was influenced by a reduction in website visits, driven by changing consumer spending preferences and macroeconomic factors affecting the home furnishings industry. Gross profit also decreased by 16.5% to $67.0 million, although gross margin improved to 23.7%, up from 20.1% in the prior year, due to effective merchandising actions and reduced carrier costs.

In terms of operational metrics, Beyond, Inc. reported a decrease in customer engagement, with a notable decline in orders delivered. The company has been focusing on refining its marketing strategies and product assortment to improve efficiency. Sales and marketing expenses were reduced significantly, dropping to $38.2 million from $66.3 million year-over-year, reflecting a strategic shift towards more efficient traffic channels. Additionally, technology expenses decreased by $4.1 million, primarily due to a reduction in staff-related costs, while general and administrative expenses also saw a decline of $4.4 million.

Beyond, Inc. has made strategic moves to enhance its market position, including the acquisition of intellectual property related to the buybuy BABY brand for $5.0 million, which closed in February 2025. The company also sold its rights in the Zulily brand for $5.0 million while retaining a 25% stake in a newly created entity. These transactions are part of Beyond's broader strategy to consolidate its brand portfolio and enhance customer offerings. The company has also launched a crowdfunding offering linked to its Overstock intellectual property, which raised $467,000.

As of June 30, 2025, Beyond, Inc. reported total assets of $358.1 million, down from $402.0 million at the end of 2024. The company’s cash and cash equivalents decreased to $120.6 million from $159.2 million. Despite the challenges, Beyond, Inc. maintains a positive outlook, emphasizing its commitment to improving operational efficiency and customer engagement. The company plans to continue monitoring macroeconomic trends and consumer behavior to adapt its strategies accordingly. Looking ahead, Beyond, Inc. aims to leverage its brand portfolio and enhance its ecommerce capabilities to drive future growth.