Bright Mountain Media, Inc. reported its financial results for the third quarter of 2025, revealing a slight decline in revenue but a notable improvement in net loss compared to the same period last year. The company generated $13.9 million in revenue for the three months ended September 30, 2025, a decrease of 1% from $14.2 million in the third quarter of 2024. However, for the nine months ended September 30, 2025, revenue increased by 10% to $43.5 million, compared to $39.6 million in the prior year. The net loss for the quarter was $2.8 million, an improvement from a loss of $3.3 million in the same quarter of 2024, while the nine-month net loss decreased to $10.1 million from $13.2 million.
The company's cost of revenue for the third quarter was $9.7 million, down 1% from $9.8 million in the previous year, contributing to a gross margin of $4.3 million. General and administrative expenses also decreased by 7% to $4.1 million, reflecting the company's efforts to streamline operations and reduce costs. The overall gross margin percentage remained stable at 31%. The company reported an adjusted EBITDA of $1.3 million for the third quarter, compared to $804,000 in the same period last year, indicating improved operational efficiency.
In terms of strategic developments, Bright Mountain Media has focused on enhancing its advertising technology and consumer insights divisions, which have shown growth. The advertising technology segment saw a revenue increase of 9% to $5.1 million, while consumer insights revenue decreased by 6% to $6.4 million. The company continues to leverage its digital publishing assets, although revenue from this segment fell by 46% to $280,000, attributed to macroeconomic factors affecting traffic and customer spending.
Operationally, Bright Mountain Media reported a working capital deficit of approximately $17.3 million as of September 30, 2025, with cash and cash equivalents totaling $553,000. The company is exploring various strategic alternatives to address its liquidity needs, including potential debt restructuring and equity capital raises. The Centre Lane Senior Secured Credit Facility remains a significant source of funding, with total debt owed to Centre Lane Partners amounting to $83.6 million as of the end of the quarter. The company has expressed concerns regarding its ability to continue as a going concern, emphasizing the need for effective management of its financial obligations in the coming year.
About Bright Mountain Media, Inc.
Bright Mountain Media, Inc. is an end-to-end marketing services company specializing in digital publishing, advertising technology, consumer insights, creative, and media services. It operates popular websites targeting moms and families, delivering targeted advertising through proprietary programmatic technology. Serving advertisers and agencies, the company leverages data-driven insights and integrated creative solutions to optimize audience engagement and campaign effectiveness across digital platforms. Its business model combines content creation, ad sales, research, and media planning.
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