Bright Mountain Media, Inc. reported a revenue increase of 18% for the second quarter of 2025, reaching $15.4 million compared to $13.0 million in the same period of 2024. For the first half of 2025, revenue totaled $29.6 million, up from $25.5 million year-over-year, marking a 16% increase. Despite this growth, the company recorded a net loss of $4.1 million for the quarter, an improvement from the $5.2 million loss in the prior year. The six-month net loss also decreased to $7.3 million from $10.0 million in 2024.
The increase in revenue was primarily driven by the advertising technology division, which saw a 43% rise in revenue to $5.1 million. Consumer insights revenue also grew by 10% to $7.3 million. However, the digital publishing segment experienced a decline of 30%, generating only $359,000, attributed to macroeconomic factors affecting website traffic and customer spending. Overall, the gross margin for the quarter was 20%, down from 26% in the previous year, reflecting higher costs associated with revenue generation.
Operationally, Bright Mountain Media has made strategic adjustments, including a reduction in general and administrative expenses, which fell by 24% to $4.0 million for the quarter. This decrease was largely due to a reduction in headcount, with employee numbers dropping from 150 to 115. The company also reported a working capital deficit of approximately $17.3 million as of June 30, 2025, raising concerns about its ability to meet financial obligations in the near term.
Looking ahead, Bright Mountain Media is exploring various strategic alternatives to address its liquidity needs, including potential debt restructuring and equity capital raises. The company has significant debt obligations, with $81.3 million owed to Centre Lane Partners as of June 30, 2025. The management has indicated that the current cash and working capital are insufficient to fund anticipated operations over the next twelve months, creating substantial doubt about the company's ability to continue as a going concern.
About Bright Mountain Media, Inc.
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