Bright Mountain Media, Inc. reported a revenue increase of approximately $2.5 million, or 4%, for the fiscal year ending December 31, 2025, totaling $59.2 million compared to $56.7 million in 2024. The company experienced a net loss of $13.5 million, an improvement from the $17.0 million loss reported in the previous year. The gross margin decreased slightly to $15.8 million, representing a gross margin percentage of 27%, down from 29% in 2024. The increase in revenue was primarily driven by the advertising technology segment, which saw a revenue rise of 18%, while digital publishing and media services segments faced declines.
In terms of operational changes, Bright Mountain Media made strategic acquisitions, including the purchase of two business units from Big Village in 2023, which expanded its capabilities in advertising technology and consumer insights. The company also reported a reduction in general and administrative expenses by approximately $5 million, or 23%, due to a decrease in personnel costs and legal fees. As of December 31, 2025, the company employed 107 individuals, down from 119 the previous year, reflecting ongoing efforts to streamline operations.
The company’s financial health remains a concern, with a significant accumulated deficit of $180.3 million as of the end of 2025. Bright Mountain Media's liquidity position is strained, with a working capital deficit of approximately $95.5 million. The company has substantial debt obligations, totaling $86.1 million under the Centre Lane Senior Secured Credit Facility, with significant repayments due in the coming year. The management is exploring various strategic alternatives, including restructuring or refinancing its debt, to address its liquidity challenges.
Looking ahead, Bright Mountain Media anticipates continued pressure from macroeconomic factors affecting advertising spend, particularly in the digital publishing sector. The company is focused on leveraging its advertising technology and consumer insights capabilities to adapt to changing market conditions and consumer behaviors. However, the ongoing challenges in the digital advertising landscape, including regulatory changes and competition, may impact future performance. The company has expressed uncertainty regarding its ability to continue as a going concern if it cannot meet its financial obligations or secure additional funding.
About Bright Mountain Media, Inc.
Bright Mountain Media, Inc. is an end-to-end marketing services company specializing in digital publishing, advertising technology, consumer insights, creative, and media services. It operates popular websites targeting moms and families, delivering targeted advertising through proprietary programmatic technology. Serving advertisers and agencies, the company leverages data-driven insights and integrated creative solutions to optimize audience engagement and campaign effectiveness across digital platforms. Its business model combines content creation, ad sales, research, and media planning.
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