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Build-A-Bear Workshop, Inc. is a specialty retailer offering interactive experiences where customers create personalized stuffed animals through in-store and online channels. Operating nearly 600 global locations via corporate, partner-operated, and franchise models, it serves families with children in stores and collectors and gift-givers online. The company leverages licensed brands, omnichannel retailing, and branded content to deliver personalized products and memorable experiences, supported by a vertically integrated business model.
This description was generated via AI from an annual report. Updated about 1 year ago.