Bumble Inc. reported a decline in financial performance for the first quarter of 2025, with total revenue of $247.1 million, down from $267.8 million in the same period last year. The decrease was attributed to a reduction in both the number of paying users and average revenue per paying user (ARPPU). Bumble App revenue fell to $201.8 million from $215.8 million, while Badoo App and Other revenue decreased to $45.3 million from $52.0 million. Net earnings also dropped to $19.8 million, compared to $33.9 million in the prior year, resulting in a net earnings margin of 8.0%, down from 12.6%.
In terms of operational metrics, Bumble reported a slight decrease in total paying users, which totaled 4.0 million as of March 31, 2025, compared to 4.0 million a year earlier. The Bumble App ARPPU decreased to $24.84 from $26.34, while Badoo App and Other ARPPU fell to $10.72 from $12.35. The company also recorded an impairment charge of $3.6 million related to the Official app, which is part of a broader strategy to discontinue certain applications, including Fruitz and Official, expected to be completed in the first half of 2025.
Bumble's strategic initiatives included the acquisition of Geneva Technologies in July 2024, aimed at enhancing its offerings in the friendship app space. The company is also undergoing a restructuring plan that involved a reduction of approximately 350 roles to align its operations with future strategic priorities. This restructuring has already incurred about $20.4 million in non-recurring charges through the third quarter of 2024.
Financially, Bumble's cash and cash equivalents stood at $202.2 million as of March 31, 2025, a slight decrease from $204.3 million at the end of 2024. The company generated $43.2 million in net cash from operating activities, a significant increase from $2.4 million in the same quarter of the previous year. Bumble's share repurchase program remains active, with $50.1 million available for future repurchases, following the repurchase of 4.7 million shares for $28.7 million during the quarter.
Looking ahead, Bumble's management expressed a commitment to implementing its new strategy focused on enhancing member value and driving sustainable revenue growth. However, they acknowledged potential challenges, including macroeconomic conditions and the need to improve user engagement and retention. The company remains cautious about the impact of these factors on its financial performance in the upcoming quarters.
About Bumble Inc.
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