Bumble Inc. Reports Revenue Decline and Net Loss in Q2 2025

Bumble Inc. reported a significant decline in its financial performance for the second quarter of 2025, with total revenue of $248.2 million, down from $268.6 million in the same period last year. The Bumble app generated $201.4 million in revenue, a decrease from $218.0 million, while the Badoo app and other services contributed $46.8 million, down from $50.6 million. The company recorded a net loss of $367.0 million, which included a substantial impairment loss of $404.9 million, compared to a net profit of $37.7 million in the prior year. This resulted in a basic loss per share of $2.45, compared to earnings of $0.22 per share in the same quarter of 2024.

The financial results reflect a strategic shift within the company, which has been focusing on improving the health of its membership base. This shift has led to a reduction in paid user acquisition and performance marketing, which the company believes may negatively impact revenue and user engagement in the short term. Bumble's total paying users decreased to approximately 3.8 million, down from 4.1 million a year earlier. The average revenue per paying user for the Bumble app increased to $26.85, while the Badoo app saw a slight decline to $11.57.

In terms of operational changes, Bumble announced a restructuring plan in June 2025, which will reduce its global workforce by approximately 240 roles, or 30% of its employees. This decision is part of a broader strategy to optimize operations and align with the company's long-term goals. The restructuring is expected to incur non-recurring charges of between $13 million and $18 million through the end of 2025. Additionally, the company has discontinued operations for its Fruitz and Official apps, with the sale of the Fruitz app completed in July 2025.

Bumble's balance sheet as of June 30, 2025, showed total assets of $2.16 billion, down from $2.52 billion at the end of 2024. Cash and cash equivalents increased to $261.7 million from $204.3 million, reflecting improved cash flow from operations, which provided $114.5 million in the first half of 2025, compared to $35.3 million in the same period last year. The company’s long-term debt remained relatively stable at $609.4 million, with interest expenses slightly increasing due to changes in interest rates.

Looking ahead, Bumble's management expressed cautious optimism about its strategic initiatives aimed at enhancing user experience and engagement. However, they acknowledged that the transition may lead to continued volatility in user metrics and revenue in the near term. The company remains focused on leveraging its brand and organic investments to drive growth, while also navigating the challenges posed by macroeconomic conditions and competitive pressures in the online dating market.