BuzzFeed, Inc. reported a total revenue of $46.4 million for the second quarter of 2025, marking a 13% increase from $41.1 million in the same period last year. For the first half of 2025, revenue reached $82.4 million, up 5% from $78.1 million in the first half of 2024. The growth was primarily driven by a significant increase in content revenue, which rose by 53% year-over-year to $10.7 million in the second quarter, largely due to a boost in studio revenue. However, advertising revenue saw a slight decline of 3% to $22.6 million, attributed to a decrease in direct sold advertising products, offset by improved performance in programmatic advertising.
Despite the revenue growth, BuzzFeed reported a net loss of $10.6 million for the second quarter, compared to a loss of $7.4 million in the prior year. The loss from continuing operations was $10.6 million, reflecting a deterioration in profitability, although the loss from continuing operations before income taxes improved to $10.3 million from $5.6 million a year earlier. The company’s accumulated deficit increased to $645.4 million as of June 30, 2025, highlighting ongoing financial challenges.
In terms of operational developments, BuzzFeed has been actively restructuring its workforce, announcing a 5% reduction in its workforce in February 2025, which resulted in approximately $1.9 million in restructuring costs. The company also completed the acquisition of Girls Like Girls Film Inc. in June 2025, which is expected to enhance its content production capabilities. Additionally, BuzzFeed has been focusing on cost-saving measures and evaluating strategic changes to its operations, including potential asset divestitures.
The company’s cash and cash equivalents stood at $29.7 million as of June 30, 2025, down from $38.6 million at the end of 2024. BuzzFeed secured a $40 million asset-backed term loan in May 2025, which was used to repay outstanding convertible notes, alleviating previous concerns about its ability to continue as a going concern. Looking ahead, BuzzFeed anticipates that macroeconomic factors, including inflation and elevated interest rates, may continue to impact its advertising revenue and overall financial performance in 2025. The company is also exploring additional sources of capital to support its operations and meet its obligations.
About BuzzFeed, Inc.
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