Celsius Holdings Reports 85.5% Revenue Growth to $2.52 Billion in 2025

Celsius Holdings, Inc. reported significant financial growth in its recent 10-K filing for the fiscal year ending December 31, 2025, with total revenue reaching approximately $2.52 billion, an increase of 85.5% from $1.36 billion in 2024. This surge was primarily driven by the acquisitions of Alani Nu and Rockstar, which contributed approximately $1.00 billion and $55.6 million, respectively, to the revenue growth. The North American market was the largest contributor, with revenues increasing by 89.1% to $2.42 billion, while international revenues also saw growth, particularly in the Asia-Pacific region, which experienced a 129.3% increase.

The company's gross profit for 2025 was approximately $1.27 billion, reflecting a gross profit margin of 50.4%, slightly up from 50.2% in the previous year. However, selling, general, and administrative expenses rose by 52.3% to $798.8 million, largely due to increased marketing efforts and costs associated with the acquisitions. Notably, Celsius incurred $327.5 million in distributor termination fees related to the transition of Alani Nu's distribution to Pepsi, which impacted net income. The net income attributable to common stockholders was reported at $63.8 million, translating to a basic earnings per share (EPS) of $0.25, down from $0.46 in 2024.

Strategically, Celsius has expanded its partnership with Pepsi through the Amended and Restated Distribution Agreements (A&R Distribution Agreements), which designate Pepsi as the primary distributor for Celsius, Alani Nu, and Rockstar products in the U.S. and Canada. This partnership is expected to enhance market penetration and operational efficiency. The company also introduced new product lines, including CELSIUS® Hydration, and emphasized its commitment to innovation in response to evolving consumer preferences for healthier beverage options.

Operationally, Celsius employed 1,497 individuals globally as of December 31, 2025, with a significant portion of its workforce in North America. The company continues to focus on expanding its international presence, leveraging partnerships to optimize distribution and brand visibility. The filing indicates that the company is well-positioned for future growth, although it acknowledges potential risks, including reliance on key partnerships, market competition, and the need to adapt to changing consumer preferences and regulatory environments. The outlook remains optimistic, with plans for continued investment in product innovation and market expansion.