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Choice Hotels International, Inc. is a global hotel franchisor operating over 7,500 hotels across 49 U.S. states and 46 countries. It offers 22 diverse brands spanning economy to upscale segments, serving business and leisure travelers. The company generates revenue primarily through franchise fees based on room revenues and system size, leveraging marketing, reservation systems, loyalty programs, and vendor partnerships to enhance franchisee profitability and brand value.
This description was generated via AI from an annual report. Updated about 1 year ago.