Comscore Reports Q2 2025 Revenue Growth to $89.4 Million, Net Loss Widens

Comscore, Inc. reported its financial results for the second quarter of 2025, revealing a revenue of $89.4 million, a 4.1% increase from $85.8 million in the same period last year. The company’s net loss for the quarter was $9.5 million, compared to a loss of $1.7 million in Q2 2024. For the first half of 2025, Comscore's total revenue reached $175.1 million, up from $172.6 million in the prior year, while the net loss widened to $13.5 million from $2.8 million.

The increase in revenue was primarily driven by growth in the Content & Ad Measurement segment, which saw a rise in local TV renewals and new business, particularly in cross-platform products. However, this growth was partially offset by declines in national TV and syndicated digital product revenues. The Research & Insight Solutions segment experienced a decrease in revenue due to lower deliveries of custom digital products. The company’s cost of revenues also increased, totaling $53.1 million for the quarter, up from $52.0 million a year earlier, largely due to higher employee costs and systems expenses.

In terms of operational metrics, Comscore's cash and cash equivalents stood at $26.0 million as of June 30, 2025, down from $29.9 million at the end of 2024. The company reported a total of 5,014,780 shares of common stock outstanding as of August 1, 2025. The company has also been actively managing its debt, with $44.8 million outstanding under its Credit Agreement, which has a total borrowing capacity of $60 million. The interest rate on the term loan was reported at 11.56%.

Strategically, Comscore has been focusing on enhancing its product offerings and customer engagement. The company has seen increased adoption of its Proximic and Comscore Campaign Ratings products, which contributed to the growth in cross-platform revenue. However, the company also faces challenges from macroeconomic factors, including inflation and advertising spending reductions, which could impact future performance. Looking ahead, Comscore anticipates continued pressure on advertising budgets, which may affect its revenue growth in the latter half of 2025.

Overall, while Comscore has shown some revenue growth, the widening losses and external economic pressures present ongoing challenges for the company as it navigates its strategic initiatives and market conditions.