**Cricut, Inc. Reports Fiscal Year 2025 Results, Cites Subscriber Growth**

South Jordan, Utah – Cricut, Inc. (CRCT), a company focused on enabling creativity through its platform and connected devices, today released its financial results for the fiscal year ended December 31, 2025. The company reported total revenue of $708.8 million, a 1% decrease compared to the $712.5 million reported in the previous fiscal year. Net income for the year reached $76.7 million, representing a 22% increase from the $62.8 million reported for fiscal year 2024.

The company's Platform revenue, which includes subscription and digital content sales, grew by 5% to $327.4 million, up from $313.0 million in the prior year. This growth was primarily driven by an increase in Paid Subscribers, which reached just over 3.09 million as of December 31, 2025, a 4% increase year-over-year. Products revenue, consisting of connected machine and accessory sales, experienced a 5% decline, falling to $381.4 million from $399.6 million in the previous year, which the company attributed to fewer units of accessories and materials sold and at a lower average selling price.

Operationally, Cricut highlighted its active user base of nearly 5.9 million, with a significant portion of these users actively engaged on the platform within the last 90 days. The company also emphasized its ongoing investments in research and development, with expenses in this area increasing by 10% to $66.5 million. These investments are focused on enhancing the user experience, expanding product offerings, and integrating new technologies, including AI functionality within its design app. The company also continued its share repurchase program, buying back 1,092,842 shares for $5.15 per share.

Looking ahead, Cricut is focused on expanding its international presence, increasing monetization from current users, and continuously improving the ease of use and user experience of its platform. The company acknowledges the competitive landscape and the importance of maintaining its brand value and reputation. While no specific financial outlook was provided, Cricut's management expressed confidence in its ability to navigate market challenges and deliver long-term value to its stakeholders.

About Cricut, Inc.

Cricut, Inc. develops a creative platform combining connected cutting machines, cloud-based design software, and a broad ecosystem of materials and accessories. Serving a global community of millions, it enables personalized DIY projects, from greeting cards to home decor. The company's business model relies on hardware sales, subscriptions, and consumables, fostering strong user engagement, community sharing, and continuous product innovation.

This description was generated via AI from an annual report. Updated 8 months ago.

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