Deckers Outdoor Corporation reported a financial performance for the fiscal year ending March 31, 2026, with net sales reaching $5.47 billion, a 9.8% increase from $4.99 billion in the previous fiscal year. The growth was primarily driven by the HOKA brand, which saw a 15.9% rise in sales to $2.59 billion, and the UGG brand, which increased by 8.2% to $2.74 billion. However, the Other brands segment, which includes Teva, experienced a significant decline of 33.9%, generating $146.2 million in sales. The wholesale channel contributed $3.21 billion, up 12.3%, while the Direct-to-Consumer (DTC) channel grew by 6.3% to $2.26 billion.
In terms of profitability, the company's gross profit margin slightly decreased to 57.7% from 57.9% in the prior year, attributed to increased tariffs and a less favorable channel mix. Selling, general, and administrative (SG&A) expenses rose by 11% to $1.89 billion, leading to an operating income of $1.26 billion, a 7.1% increase from the previous year. The diluted earnings per share also increased by 10.9% to $7.02.
Strategically, Deckers has made significant changes to its brand portfolio, including the phase-out of the AHNU and Koolaburra brands, which were completed during the fiscal year. The company has focused on enhancing its HOKA and UGG brands through expanded product offerings and marketing initiatives. As of March 31, 2026, Deckers operated 203 retail stores globally, including 141 UGG and 62 HOKA stores, and has expanded its e-commerce presence to 54 countries.
Looking ahead, Deckers anticipates continued growth driven by its DTC channel and international expansion, particularly for the HOKA brand. However, the company acknowledges potential challenges from macroeconomic factors such as inflation, supply chain disruptions, and changing consumer preferences. The management remains committed to navigating these uncertainties while pursuing its long-term growth strategies.
About DECKERS OUTDOOR CORP
Deckers Outdoor Corporation designs, markets, and distributes innovative footwear, apparel, and accessories under brands like UGG and HOKA. Serving global consumers through wholesale, retail stores, and e-commerce, it emphasizes fashion, comfort, and performance. The company focuses on brand differentiation, sustainable practices, and a strong supply chain, leveraging product innovation and a diverse distribution network to maintain its leadership in the premium footwear industry.
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