DoubleVerify Holdings, Inc. reported a revenue of $748.3 million for the fiscal year ending December 31, 2025, marking a 14% increase from $656.8 million in 2024. The company's net income, however, decreased by 10% to $50.7 million from $56.2 million in the previous year. Adjusted EBITDA rose to $245.6 million, up from $218.9 million in 2024, indicating a strong operational performance despite the decline in net income. The company attributed the revenue growth primarily to a 15% increase in Media Transactions Measured, although this was partially offset by a 3% decrease in Measured Transaction Fees.
In terms of strategic developments, DoubleVerify made significant acquisitions, including Scibids Technology SAS in August 2023 and Rockerbox, Inc. in March 2025. These acquisitions are expected to enhance the company's capabilities in AI-powered digital campaign optimization and marketing attribution, respectively. The company also launched new products, such as DV Authentic AdVantage, aimed at improving campaign outcomes for advertisers. As of December 31, 2025, DoubleVerify served over 2,500 customers globally, with 131 customers each contributing at least $1 million in annual revenue, an increase from 110 in 2024.
Operationally, DoubleVerify's customer base and engagement metrics showed positive trends. The company maintained a gross revenue retention rate of over 95% for both 2025 and 2024, with a net revenue retention rate of 109% in 2025. The company also reported a significant increase in its employee headcount, reaching 1,231 as of December 31, 2025, up from 1,100 in the previous year. This growth reflects the company's ongoing investment in talent to support its expanding operations and product offerings.
Looking ahead, DoubleVerify expressed optimism about the future, citing the continued growth in digital advertising spend, which is projected to reach $518 billion by 2029. The company plans to invest further in product development and geographic expansion, particularly in international markets, to capitalize on these growth opportunities. However, it also acknowledged potential risks, including economic downturns and evolving regulatory environments that could impact its business operations and financial performance.
About DoubleVerify Holdings, Inc.
DoubleVerify Holdings, Inc. provides independent digital media measurement and analytics solutions that ensure ad quality, brand safety, fraud detection, and viewability across digital channels. Leveraging AI and proprietary metrics, it serves global brands, publishers, and platforms to optimize advertising effectiveness and protect brand reputation. Its scalable platform supports programmatic, social, and connected TV advertising, emphasizing transparency, compliance, and industry accreditation.
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