eBay Inc. reported a modest increase in financial performance for the fiscal year ending December 31, 2024, with net revenues rising 2% to $10.3 billion, compared to $10.1 billion in 2023. The company's gross merchandise volume (GMV) also saw a slight uptick, reaching $75 billion, driven by growth in key product categories such as parts and accessories, collectibles, and fashion. The operating margin improved to 22.5%, up from 19.2% in the previous year, indicating enhanced profitability despite a challenging economic environment characterized by inflationary pressures and geopolitical uncertainties.
The company experienced notable changes in its revenue streams, particularly in advertising, which grew by 13% to $1.6 billion, reflecting a successful expansion of its promoted listings products. However, marketplace revenues remained flat at $8.6 billion, highlighting a need for further innovation in this area. eBay's strategic focus on enhancing user experience through technology, including the integration of generative AI, has been pivotal in driving engagement and transaction volume across its platforms.
Operationally, eBay reported 134 million active buyers and 2.3 billion live listings globally, with approximately 49% of GMV generated from international markets. The company has continued to invest in its payments system, managing all transactions on its marketplace platforms since late 2021, which has streamlined the payment experience for users. Additionally, eBay's international shipping program has expanded, facilitating cross-border trade and contributing to GMV growth.
In terms of strategic developments, eBay has been active in managing its portfolio of investments, including the sale of shares in Adevinta for $2.4 billion and the acquisition of a stake in Aurelia Netherlands TopCo B.V. The company also repurchased $3.1 billion of its common stock during the year, reflecting a commitment to returning value to shareholders. Looking ahead, eBay anticipates continued growth in its focus categories and plans to leverage technology to enhance its marketplace offerings, although it remains cautious about external economic factors that could impact consumer spending and overall business performance.
About EBAY INC
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