e.l.f. Beauty, Inc. reported a significant increase in financial performance for the fiscal year ending March 31, 2026, with net sales reaching $1.64 billion, a 25% increase from $1.31 billion in the previous year. The company's gross profit also rose to $1.16 billion, reflecting a gross margin of 71%, although this was a slight decrease from 71.2% in the prior year. The increase in sales was largely attributed to the acquisition of rhode, which contributed approximately $293.5 million to the growth, while existing business operations added $29.5 million. The company experienced a notable rise in e-commerce sales, which surged by 63%, while retail channels saw a 16% increase.
In terms of operational changes, e.l.f. Beauty completed two major acquisitions: Naturium for $333 million in October 2023 and rhode for $897.5 million in August 2025. These acquisitions are expected to enhance the company's product offerings and market presence. The company also reported a change in its financial structure, with a new term loan facility established to support these acquisitions, resulting in increased interest expenses that rose to $35.3 million from $13.8 million in the previous year.
The company’s workforce as of March 31, 2026, consisted of 849 full-time employees, reflecting a commitment to maintaining a strong team to support its growth strategy. e.l.f. Beauty has also focused on expanding its geographic reach, with 79% of net sales generated in the U.S. and 21% from international markets, primarily in the UK, Canada, and Germany. The company has established strong relationships with major retailers such as Target, Walmart, and Amazon, which accounted for a significant portion of its sales.
Looking ahead, e.l.f. Beauty anticipates continued growth driven by its strategic initiatives, including product innovation and expansion into new markets. However, the company faces challenges such as fluctuating tariffs, particularly on products sourced from China, which could impact pricing and supply chain efficiency. The company is also navigating a complex regulatory environment, particularly concerning new laws related to cosmetics and data privacy, which may affect operational costs and compliance requirements. Overall, e.l.f. Beauty remains optimistic about its growth trajectory, supported by its diverse brand portfolio and commitment to accessible, clean beauty products.
About e.l.f. Beauty, Inc.
e.l.f. Beauty, Inc. is a multi-brand beauty company offering inclusive, cruelty-free, vegan cosmetics and skincare products. Its core brands—e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, and Keys Soulcare—serve global markets through retail and e-commerce channels. The company emphasizes innovation, affordability, and sustainability, leveraging digital marketing and direct-to-consumer sales to disrupt industry norms and connect with diverse, value-conscious consumers.
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