Elite Performance Holding Corp. Reports Zero Revenue and Increased Losses for Fiscal Year 2025

Elite Performance Holding Corp. (EPH) reported a significant decline in financial performance for the fiscal year ending December 31, 2025, with total revenues of $0, down from $681 in 2024. The company attributed this drop to a lack of funding necessary for manufacturing its flagship product, the BYLT® sports drink. The cost of goods sold also decreased to $1,304 from $36,321 in the previous year, reflecting the absence of product manufacturing. Consequently, the gross loss narrowed to $1,304 compared to a gross loss of $35,640 in 2024. The net loss for the year was $1,197,600, a decrease from the $2,393,586 loss reported in 2024, primarily due to reduced consulting fees and other expenses.

In terms of operational changes, EPH has focused on strategic branding and marketing efforts to enhance its market presence in the competitive functional beverage industry. The company has been actively working on expanding its product line and distribution channels, particularly in key markets such as California and Florida. EPH has also engaged GBS Growth Partners, a firm with extensive experience in beverage sales, to assist in its nationwide distribution strategy. The company aims to leverage its unique product offerings, including the patented SmartCarb® technology, to capture a share of the growing $32 billion global sports drink market.

As of December 31, 2025, EPH reported a working capital deficit of $2,960,223, an increase from the previous year's deficit of $2,704,665. The company had no cash on hand and a total current liability of $2,974,308, which includes $1,275,217 in convertible debt. The total stockholders' deficit stood at $3,024,191, raising substantial doubt about the company's ability to continue as a going concern. Management has indicated that future operations depend on raising capital and generating positive cash flows, which are critical for sustaining operations and pursuing growth strategies.

Looking ahead, EPH's management has expressed intentions to increase revenues through retail distribution and an enhanced online presence. The company is also exploring potential acquisitions to diversify its product offerings and mitigate risks. However, the ability to execute these plans is contingent upon securing additional funding, which remains uncertain given the current financial constraints. The company has acknowledged the need for improved internal controls and plans to hire additional accounting personnel to address identified weaknesses in its financial reporting processes.

In summary, while Elite Performance Holding Corp. has made strides in product development and strategic partnerships, its financial performance has been adversely affected by funding challenges, resulting in a critical need for capital to support ongoing operations and future growth initiatives.