GoPro, Inc. reported a significant decline in its financial performance for the fiscal year ending December 31, 2025, with total revenue falling to $651.5 million, a decrease of 19% from $801.5 million in 2024. The company's hardware sales accounted for $545.3 million, down 21.5% year-over-year, while subscription and services revenue remained relatively flat at $106.3 million. The decline in hardware revenue was attributed to a combination of delayed product launches, macroeconomic pressures affecting consumer spending, and increased competition, which resulted in a 24.9% drop in camera units shipped to 1.8 million.
In terms of profitability, GoPro reported a net loss of $93.5 million for 2025, a substantial improvement from the $432.3 million loss recorded in the previous year. The operating loss for the year was $83.3 million, compared to an operating loss of $135.0 million in 2024. The company also noted a reduction in operating expenses by 26% to $302.5 million, driven by cost-saving measures and a restructuring plan that included workforce reductions and decreased spending on research and development and marketing.
Strategically, GoPro launched several new products in 2025, including the MAX2 waterproof 360-camera and the LIT HERO compact lifestyle camera, which contributed to a higher average selling price of $357, an increase of 8.2% from the previous year. The company also introduced an AI Training program that allows subscribers to monetize their GoPro cloud-based content, which has seen over 500,000 hours of video content opted in for AI model training as of early March 2026. Despite these initiatives, GoPro's subscriber base declined by 7% to 2.36 million, raising concerns about future revenue growth from its subscription services.
Operationally, GoPro's international revenue accounted for 52% of total revenue in 2025, down from 64% in 2024, reflecting challenges in the Asia-Pacific region where revenue fell by 53%. The company continues to face risks related to supply chain disruptions, component shortages, and fluctuating tariffs, which could impact its ability to maintain profitability. Looking ahead, GoPro aims to enhance its product offerings and improve operational efficiencies to drive future growth, although it acknowledges the ongoing challenges posed by a competitive market and macroeconomic conditions.
About GoPro, Inc.
GoPro, Inc. designs and manufactures action cameras, accessories, and related software to enable consumers to capture and share immersive content. Its product lineup includes flagship cameras, mounts, and accessories, sold globally through retail partners and direct channels. The company offers subscription services for cloud storage and content editing, leveraging brand loyalty, innovative hardware, and a vibrant community to differentiate in the competitive digital imaging market.
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