GrabAGun Digital Holdings Inc. reported a net revenue of approximately $96.4 million for the fiscal year ending December 31, 2025, marking a 3.6% increase from $93.1 million in 2024. However, the company experienced a net loss of $2.5 million in 2025, a significant decline from a net income of $4.5 million in the previous year. The increase in revenue was primarily driven by a 10% rise in firearm sales, which accounted for $81.2 million, while non-firearm sales decreased by 20% to $15.2 million. The cost of goods sold also rose, totaling $85.1 million, which contributed to the overall decline in profitability.
In terms of operational changes, GrabAGun formed two new subsidiaries in 2025: PEW Logistics, aimed at providing direct-to-consumer fulfillment solutions, and 4880 Alpha LLC, established to acquire a new headquarters in Farmers Branch, Texas. The company is in the process of remodeling this facility, which will include distribution, retail, and office space. As of March 10, 2026, GrabAGun had approximately 50 employees, reflecting a stable workforce as the company continues to expand its operations.
The company’s eCommerce platform has shown strong engagement metrics, with approximately 1.4 million registered users and 191,000 completed customer transactions in 2025. Mobile traffic accounted for 72% of total website traffic, indicating a growing preference for mobile shopping among customers. GrabAGun's marketing strategy has also evolved, with a significant focus on digital outreach, including email marketing, which generated approximately 39% of revenue in 2025.
Looking ahead, GrabAGun aims to leverage its technology-driven approach to capture a larger share of the fragmented firearms market. The company plans to continue investing in its eCommerce platform and expanding its product offerings while exploring potential acquisitions to enhance its market position. Despite the challenges posed by regulatory scrutiny and market competition, GrabAGun remains optimistic about its growth trajectory, supported by a strong cash position of $110.4 million as of December 31, 2025.
About GrabAGun Digital Holdings Inc.
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