Grove Collaborative Holdings, Inc. reported a net revenue of $173.7 million for the fiscal year ending December 31, 2025, a decrease of 15% from $203.4 million in 2024. The decline in revenue was attributed to a reduction in direct-to-consumer (DTC) total orders, which fell from 2.9 million in 2024 to 2.4 million in 2025, primarily due to decreased advertising spending and disruptions related to the migration of their ecommerce platform to third-party service providers. The company also recorded a net loss of $11.7 million, a significant improvement from the $27.4 million loss reported in the previous year.
In terms of operational metrics, Grove's DTC active customers decreased from 688,000 in 2024 to 599,000 in 2025. The average revenue per order remained stable at $67. The company has been focusing on achieving Adjusted EBITDA profitability, which it reported at a loss of $2.2 million for 2025, compared to a positive Adjusted EBITDA of $1.3 million in 2024. Grove's accumulated deficit reached $660.2 million by the end of 2025, reflecting its ongoing investment in growth and sustainability initiatives.
Strategically, Grove has made significant changes to its business model, including the decision to exit brick-and-mortar retail sales, which was completed in 2025. This move is expected to enhance profitability while having a minimal impact on revenue. The company has also launched a customer loyalty program, Green Rewards, aimed at increasing customer engagement and retention. Additionally, Grove completed acquisitions of eco-friendly brands Grab Green and 8Greens, which are anticipated to contribute to future revenue growth.
Grove's workforce has been streamlined, with a reduction of approximately 30% in corporate staff in late 2025, aimed at reducing operational costs. As of December 31, 2025, the company employed around 235 full-time employees. The company also reported a total of $8.5 million in unrestricted cash and cash equivalents, alongside a revolving credit facility with Siena Lending Group, which provides additional liquidity. Looking ahead, Grove aims to stabilize its financial performance and return to growth, although it acknowledges ongoing risks related to consumer behavior, market conditions, and the successful execution of its strategic initiatives.
About Grove Collaborative Holdings, Inc.
Grove Collaborative Holdings, Inc. is a sustainability-focused consumer products company specializing in natural, eco-friendly household, beauty, and personal care products. It offers its own brands and curates third-party brands through a direct-to-consumer e-commerce platform, emphasizing plastic neutrality, ingredient safety, and environmental conservation. The company aims to lead industry change by promoting health, sustainability, and social responsibility, operating as a public benefit and B Corporation.
About 10-K Filings
A 10-K form is a comprehensive annual report that public companies in the United States must file with the SEC, providing a detailed overview of the company's financial condition, performance, and business strategies.
Key points about the 10-K:
- Frequency: Filed annually, typically within 60 to 90 days after the end of the company's fiscal year.
-
Content: It includes:
- Detailed financial statements audited by an independent accounting firm
- Management's Discussion and Analysis (MD&A) of financial condition and results
- Description of the company's business, properties, and legal proceedings
- Risk factors and market risks
- Executive compensation and corporate governance information
- Importance: Considered the most comprehensive and important document a public company files with the SEC.
- Length: Often exceeds 100 pages due to its extensive and detailed nature.
Our Methodology
AssetRoom is committed to providing timely summaries of news from public companies. We use AI to generate these summaries quickly, but they are not reviewed by human experts.
Our method:
- Data Collection: We continuously monitor for new filings (currently limited to US-listed stocks).
- AI-Powered Analysis: Our advanced AI system processes each filing, identifying key information and extracting relevant data.
- Summary Generation: The AI creates a concise, easy-to-understand summary of the filing, highlighting the most important points.
- Publication: The summary is immediately published on our platform, allowing users instant access to the latest information.
- Email users: We distribute round-up emails according to our users preferences, keeping them in the loop with the companies they follow.
Feedback & Corrections
Spot an error or have a suggestion? Contact us.