Harte Hanks, Inc. reported a significant decline in financial performance for the fiscal year ending December 31, 2025, with total revenues of $159.6 million, a decrease of 13.9% from $185.2 million in 2024. The company's operating income fell sharply to $386,000, down 81.6% from $2.1 million the previous year, resulting in a net loss of $811,000 compared to a loss of $30.3 million in 2024. The decline in revenue was attributed to decreased performance across all three business segments: Revenue Solutions, Customer Care, and Fulfillment & Logistics, which saw declines of 30.2%, 5.4%, and 9.3%, respectively.
In terms of operational changes, Harte Hanks has been implementing a restructuring initiative named "Project Elevate," aimed at optimizing its cost structure and reallocating resources. The company incurred restructuring charges of $1.8 million in 2025, a decrease from $2.4 million in 2024. The restructuring efforts are expected to yield approximately $16 million in cost savings over the next two years. Additionally, the company has focused on enhancing its technology capabilities, particularly in customer care, by leveraging cloud-based platforms and exploring AI tools to improve service delivery.
Harte Hanks reported a total employee headcount of 1,719 full-time and 350 part-time employees as of December 31, 2025, with a significant portion of its workforce based outside the U.S. The company has also been actively managing its client relationships, with its largest client accounting for 10.5% of total revenues in 2025. The concentration of revenue among its top 25 clients, which generated 68.3% of total revenue, highlights the potential risk associated with client turnover.
Looking ahead, Harte Hanks remains cautious about the economic environment, particularly in light of inflation and rising interest rates, which could impact client marketing budgets and demand for services. The company is committed to adjusting its operations to align with market conditions and is focused on maintaining liquidity, with cash and cash equivalents totaling $5.6 million as of year-end 2025. The management believes that despite the challenges, there are no conditions that raise substantial doubt about the company's ability to continue as a going concern in the near term.
About HARTE HANKS INC
Harte Hanks is a global customer experience company providing data, marketing, sales, customer care, fulfillment, and logistics services. It helps clients optimize customer journeys, leverage AI and data analytics, and deliver personalized multichannel campaigns. Serving diverse industries worldwide, the company focuses on demand generation, brand engagement, and supply chain solutions, supporting both B2B and B2C clients with a competitive edge in technology-driven customer insights and operational efficiency.
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