Hilton Grand Vacations Inc. (HGV) reported its financial results for the first quarter of 2025, revealing total revenues of $1.148 billion, a slight decrease of 0.7% compared to $1.156 billion in the same period last year. The company experienced a net loss attributable to stockholders of $17 million, or $(0.17) per share, compared to a net loss of $4 million, or $(0.04) per share, in the prior year. The decline in profitability was attributed to a decrease in sales of vacation ownership intervals (VOIs) and increased operational costs, particularly in sales and marketing.
In terms of operational performance, HGV's sales of VOIs decreased by 13.7% to $378 million from $438 million year-over-year. The company reported a 14.3% increase in contract sales, reaching $721 million, driven by a rise in volume per guest (VPG) and new inventory availability. However, the increase in contract sales was offset by significant deferrals of VOI sales revenue, which amounted to $126 million in the first quarter of 2025. The company also noted a 9% increase in rental revenues, totaling $174 million, reflecting a growing demand for transient stays.
Strategically, HGV completed the acquisition of Bluegreen Vacations Holding Corporation in January 2024, which has expanded its portfolio to over 200 properties across various regions, including the U.S., Europe, and Asia. The integration of Bluegreen has been a focal point for the company, with ongoing efforts to rebrand properties and enhance operational efficiencies. The company has also entered into a 10-year exclusive marketing agreement with Bass Pro Shops, which has allowed it to establish sales operations in 138 retail locations.
On the operational front, HGV reported a total employee headcount of approximately 725,000 members across its club offerings as of March 31, 2025. The company continues to focus on enhancing customer engagement and expanding its geographic footprint. The outlook for the remainder of 2025 remains cautious, with management emphasizing the need to navigate market conditions and operational challenges while leveraging the benefits of the Bluegreen acquisition to drive future growth.
About Hilton Grand Vacations Inc.
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