HubSpot Inc. reported a total revenue of $2.6 billion for the fiscal year ending December 31, 2024, marking a 21% increase from $2.2 billion in 2023. The company achieved a net income of $4.6 million, a significant recovery from a net loss of $164.5 million in the previous year. This turnaround in profitability was attributed to a growing customer base, which expanded to 247,939 from 205,091 in 2023, and an increase in average subscription revenue per customer, which slightly decreased to $11,343 from $11,384.

The company has made strategic advancements, including the acquisition of Clearbit, a B2B data provider, for $140.4 million in December 2023, and Cacheflow, a subscription billing management solution, for $40.4 million in October 2024. These acquisitions are expected to enhance HubSpot's capabilities in data management and billing processes. Additionally, HubSpot has focused on expanding its product offerings, particularly in AI-powered engagement hubs, which are designed to improve customer interactions across various platforms.

Operationally, HubSpot's customer platform continues to gain traction, with a net revenue retention rate of 102.2% in 2024, down from 110.3% in 2023. The company reported that 53% of its customers are located outside the United States, contributing to approximately 47% of total revenue. The firm also noted a significant increase in its workforce, with 8,246 full-time employees as of December 31, 2024, up from 7,663 the previous year, reflecting its commitment to scaling operations to meet growing demand.

The filing also highlighted potential risks, including economic uncertainties, competition, and the need for continuous innovation in technology, particularly in AI and machine learning. HubSpot's management expressed optimism about future growth, emphasizing plans to invest in research and development, sales and marketing, and customer service to enhance its platform and expand its market presence. The company anticipates that these investments will support its long-term growth strategy and help maintain its competitive edge in the evolving software landscape.

About HUBSPOT INC

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