JFrog Ltd. reported a total revenue of $531.8 million for the fiscal year ending December 31, 2025, marking a 24% increase from $428.5 million in 2024. The company's subscription revenue, which includes both self-managed and SaaS offerings, accounted for the majority of this growth, with self-managed subscriptions generating $288.5 million and SaaS subscriptions contributing $243.3 million. Despite the revenue increase, JFrog continued to operate at a loss, reporting a net loss of $71.8 million for 2025, slightly higher than the $69.2 million loss recorded in the previous year.
The company experienced significant operational changes, including an increase in its customer base, which grew to approximately 6,600 organizations, including 83% of Fortune 100 companies. Notably, the number of customers with annual recurring revenue (ARR) of $100,000 or more rose to 1,168, up from 1,018 in 2024. JFrog also expanded its international presence, with 40% of its revenue generated from customers outside the United States. The company’s net dollar retention rate improved to 119%, indicating strong customer engagement and expansion within existing accounts.
Strategically, JFrog made notable advancements in its product offerings, including the launch of new features across its core functionalities in DevOps, DevSecOps, and AI/MLOps. The acquisition of Qwak AI Ltd. in July 2024 enhanced JFrog's capabilities in managing machine learning models, further solidifying its position in the software supply chain management market. The company also introduced new subscription bundles to align with emerging market needs, particularly in application security and AI development.
JFrog's operational metrics reflect its growth trajectory, with an increase in employee headcount from approximately 1,600 in 2024 to around 1,800 in 2025. The company reported a gross margin of 77%, consistent with the previous year, despite rising costs associated with third-party hosting and personnel expenses. The total cost of revenue increased to $123.5 million, driven by higher SaaS revenue and increased headcount. Looking ahead, JFrog anticipates continued investment in research and development, sales, and marketing to support its growth strategy and maintain its competitive edge in the evolving software landscape.
In its forward-looking statements, JFrog emphasized its commitment to enhancing its technology leadership and expanding its customer base. The company plans to leverage its existing customer relationships to drive further growth and explore new market opportunities, particularly in international markets. However, it acknowledged potential challenges, including increased competition and macroeconomic conditions that could impact future performance.
About JFrog Ltd
JFrog Ltd. offers a comprehensive software supply chain platform that manages, secure, and automates the development, deployment, and monitoring of software and AI models. Serving enterprise DevOps, DevSecOps, and MLOps teams, it supports hybrid, multi-cloud, and on-premise environments. Its core product, Artifactory, provides universal package management, security, and collaboration tools, enabling organizations to deliver trusted, scalable, and efficient software updates.
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