Life360 Reports 22% Revenue Growth to $371.5 Million for Fiscal Year 2024

Life360, Inc. reported significant financial growth for the fiscal year ending December 31, 2024, with total revenue reaching $371.5 million, a 22% increase from $304.5 million in 2023. Subscription revenue was the primary driver, totaling $277.8 million, up 26% from the previous year, attributed to a 19% increase in total subscriptions and a 25% rise in Paying Circles. The company also noted a 41% increase in other revenue, which includes data and partnership revenue, amounting to $36.0 million, largely due to a new agreement with Placer.ai. Despite this growth, Life360 reported a net loss of $4.6 million, an improvement from a loss of $28.2 million in 2023.

Operationally, Life360 saw its Monthly Active Users (MAUs) increase by 30% year-over-year, reaching approximately 79.6 million, while the number of Paying Circles grew to 2.3 million, a 25% increase. The company’s Average Revenue per Paying Circle (ARPPC) also rose by 6% to $128.00, reflecting successful monetization strategies, including price increases for existing subscriptions. The company continues to expand its international presence, with international members accounting for about 45% of total MAUs and 14% of total revenue.

Strategically, Life360 has made significant moves to enhance its product offerings and market position. The acquisition of Tile, Inc. in January 2022 has allowed the company to integrate hardware tracking devices into its service portfolio, further expanding its addressable market. In addition, a new partnership with Hubble Network, Inc. was established in late 2024, which includes a technology exclusivity and revenue-sharing agreement aimed at leveraging satellite technology for enhanced location tracking services. This partnership is expected to bolster Life360's capabilities and service offerings.

The company has also focused on improving its operational efficiency, with research and development expenses increasing by 12% to $113.1 million, reflecting ongoing investments in technology and product development. Life360's employee headcount stood at approximately 455 full-time employees as of December 31, 2024, with a commitment to fostering a diverse and inclusive workplace. The company’s outlook remains positive, with expectations for continued growth in subscriptions and revenue, driven by strategic product enhancements and international expansion efforts.

Looking ahead, Life360 aims to maintain its growth trajectory while managing costs and enhancing its service offerings. The company plans to invest further in marketing and product development to attract new members and retain existing ones, while also navigating the challenges posed by competition and market conditions.