LiveWire Group Reports $19.3 Million Net Loss in Q1 2025, Revenue Declines 45%

LiveWire Group, Inc. reported a net loss of $19.3 million for the first quarter of 2025, a decrease from a net loss of $23.6 million in the same period last year. The company's revenue fell to $2.7 million, down 45% from $5.0 million in the first quarter of 2024. This decline in revenue was primarily attributed to a significant drop in sales of electric motorcycles, which generated only $140,000 compared to $1.0 million in the previous year. The decrease in revenue was partially offset by a slight increase in sales from the STACYC segment, which includes electric balance bikes and related products.

The company's operating loss also improved, decreasing to $20.7 million from $30.4 million year-over-year. The Electric Motorcycles segment reported an operating loss of $19.4 million, down from $29.0 million, while the STACYC segment's operating loss was $1.3 million, slightly better than the $1.4 million loss reported in the prior year. The reduction in operating losses was attributed to cost-cutting measures implemented in 2024, which included a reduction in personnel costs and lower fees paid to Harley-Davidson for services.

LiveWire's total assets decreased to $128.3 million as of March 31, 2025, down from $148.0 million at the end of 2024. The company’s cash and cash equivalents also declined to $46.2 million from $64.4 million, reflecting ongoing cash outflows from operating activities. The company reported net cash used in operating activities of $17.5 million for the quarter, an improvement from $22.9 million in the same period last year. This reduction was driven by a decrease in net loss and favorable changes in inventory management.

In terms of strategic developments, LiveWire launched an adult pedal assist electric bike under the STACYC brand in March 2025, expanding its product offerings. The company continues to focus on enhancing its distribution capabilities and product innovation as part of its long-term growth strategy. LiveWire's management anticipates that the ongoing efforts to streamline operations and improve cost efficiencies will support its path to profitability in the future.

Looking ahead, LiveWire expects to continue facing challenges in the electric vehicle market, including competition and supply chain constraints. The company plans to leverage its existing cash reserves and a $100 million Convertible Delayed Draw Term Loan agreement with Harley-Davidson to fund its operations and product development initiatives. LiveWire remains committed to its goal of becoming a leader in the electric motorcycle segment while navigating the complexities of the rapidly evolving market landscape.