LiveWire Group Reports Q3 2025 Financial Results with Reduced Net Loss and Increased Revenue

LiveWire Group, Inc. reported its financial results for the third quarter of 2025, revealing a net loss of $19.4 million, a decrease from the $22.7 million loss recorded in the same period last year. For the nine months ending September 30, 2025, the company’s net loss was $57.5 million, down from $71.1 million in the prior year. Revenue for the quarter reached $5.7 million, up from $4.4 million in the third quarter of 2024, while year-to-date revenue totaled $14.3 million, a decline from $15.9 million in the previous year. The increase in quarterly revenue was attributed to a rise in sales of electric balance bikes and related products, despite a significant drop in electric motorcycle sales.

The company’s operating loss for the third quarter was $18.8 million, compared to $26.5 million in the same quarter of 2024. The Electric Motorcycles segment reported an operating loss of $18.4 million, an improvement from the $25.0 million loss a year earlier, while the STACYC segment narrowed its operating loss to $0.4 million from $1.5 million. The overall reduction in operating losses was driven by cost-cutting measures, including a 38.9% decrease in selling, administrative, and engineering expenses, which fell to $13.8 million from $22.5 million.

LiveWire's customer base has shown signs of growth, with wholesale motorcycle unit sales increasing to 180 units in the third quarter of 2025, up from 77 units in the same period last year. The company also reported a total of 91 retail partners for its electric motorcycles, an increase from 89 at the end of 2024. The STACYC segment saw a rise in electric balance bike and electric bike unit sales, totaling 5,805 units for the quarter, compared to 3,442 units in the prior year.

In terms of strategic developments, LiveWire launched a new adult pedal assist electric bike in March 2025 and initiated a promotional campaign, the "Twist & Go Promotion," which provided temporary pricing incentives on its S2 electric motorcycles. The company also entered into an At-The-Market Issuance Sales Agreement, allowing it to raise up to $50 million through the sale of common stock, with $1.3 million raised in the third quarter. LiveWire has access to a $75 million delayed draw term loan from Harley-Davidson, which it plans to draw by December 15, 2025, to support its operations and future investments.

Looking ahead, LiveWire anticipates continued challenges in the electric vehicle market, including slower-than-expected adoption rates and regulatory hurdles. The company is focused on cost management and product development, with plans to introduce new models in 2026. Management believes that current resources will be sufficient to fund operations for at least the next twelve months, but additional capital will be necessary to achieve long-term profitability.