LiveWire Group, Inc. reported its financial results for the second quarter of 2025, revealing a net loss of $18.8 million, or $0.09 per share, compared to a net loss of $24.8 million, or $0.12 per share, in the same period last year. For the first half of 2025, the company recorded a net loss of $38.1 million, down from $48.4 million in the prior year. Revenue for the quarter was $5.9 million, a decrease of 8.9% from $6.4 million in Q2 2024, while total revenue for the first half of 2025 was $8.6 million, down from $11.4 million in the same period last year.
The decline in revenue was primarily attributed to a significant drop in unit sales of electric motorcycles, which fell by 65.2% year-over-year, from 158 units in Q2 2024 to 55 units in Q2 2025. The Electric Motorcycles segment generated $842,000 in revenue, a 65.3% decrease from the previous year, while the STACYC segment, which includes electric balance bikes, saw a revenue increase of 25.2% to $5.0 million, driven by higher shipment volumes. The company’s cost of goods sold also decreased, reflecting lower sales volumes and adjustments related to inventory.
LiveWire's operational changes included a strategic focus on cost reduction, which resulted in a 29.8% decrease in selling, administrative, and engineering expenses for the Electric Motorcycles segment. The company has streamlined its operations, including relocating its product development facility from California to Wisconsin, which is expected to enhance efficiencies. As of June 30, 2025, LiveWire had 92 retail partners for its electric motorcycles, an increase from 89 at the end of 2024, while the STACYC segment had 2,062 independent retail partners.
Looking ahead, LiveWire aims to improve its financial performance through continued cost management and product innovation. The company is focused on developing new electric motorcycle models and enhancing its distribution capabilities. LiveWire's cash and cash equivalents stood at $29.3 million as of June 30, 2025, down from $64.4 million at the end of 2024, reflecting ongoing investments in operations and product development. The company has also entered into a Convertible Delayed Draw Term Loan Agreement with Harley-Davidson, allowing for potential future funding to support its growth initiatives.
About LiveWire Group, Inc.
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