Marriott International, Inc. reported a solid financial performance for the fiscal year ending December 31, 2025, with total revenues reaching $26.2 billion, a 4.3% increase from $25.1 billion in 2024. The company’s net income also rose to $2.6 billion, up from $2.4 billion the previous year, resulting in diluted earnings per share of $9.51, compared to $8.33 in 2024. The growth in revenue was primarily driven by an increase in franchise fees, which rose to $3.3 billion, reflecting higher co-branded credit card and brand-related fees, as well as an increase in room revenues due to a growing portfolio.
In 2025, Marriott's system expanded to 9,805 properties, comprising 1,779,936 rooms across 145 countries and territories, marking a net increase of 444 properties and 73,605 rooms from the previous year. The company also reported a development pipeline of approximately 4,100 properties, equating to nearly 610,000 rooms, indicating a strong commitment to future growth. The acquisition of the citizenM brand, which added 37 properties and 8,789 rooms, contributed to this expansion. Additionally, Marriott's market share in the U.S. hotel market was approximately 17%, while its international market share stood at around 4%.
Operationally, Marriott's loyalty program, Marriott Bonvoy, continued to play a crucial role in driving customer engagement, with approximately 75% of U.S. hotel room nights booked by loyalty program members. The company reported that its loyalty program members contributed significantly to revenue, with a focus on attracting new members to enhance repeat business. The total employee headcount at year-end 2025 was approximately 414,000, reflecting the company's ongoing investment in human capital and commitment to maintaining a strong workforce.
Looking ahead, Marriott anticipates a net rooms growth of 4.5% to 5.0% in 2026, supported by a robust development pipeline and strategic initiatives aimed at enhancing customer experience and operational efficiency. The company remains focused on leveraging its brand portfolio and loyalty program to drive future growth, while also navigating challenges such as market competition and economic conditions. Marriott's management expressed confidence in the company's ability to sustain its growth trajectory and deliver value to shareholders through continued investments in its properties and services.
About MARRIOTT INTERNATIONAL INC /MD/
Marriott International is a global hospitality company operating, franchising, and licensing over 9,300 hotels across more than 30 brands. Its core activities include managing lodging properties, offering loyalty programs, and providing brand systems. Serving diverse markets worldwide, Marriott emphasizes guest experience, brand reputation, and franchise partnerships, leveraging a broad portfolio of luxury, premium, and midscale accommodations to generate recurring revenue through management fees, royalties, and licensing.
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