Marriott Vacations Reports 5.9% Revenue Growth to $1.32 Billion in Q2 2026

Marriott Vacations Worldwide Corporation (MVW) reported a total revenue of $1.32 billion for the second quarter of 2026, marking a 5.9% increase from $1.25 billion in the same period last year. For the first half of 2026, revenues reached $2.58 billion, up from $2.45 billion in the first half of 2025. The increase in revenue was primarily driven by a 16.2% rise in the sale of vacation ownership products, which totaled $430 million for the quarter compared to $370 million in the prior year. The company also noted a slight increase in management and exchange revenues, which totaled $225 million, up from $219 million year-over-year.

In terms of profitability, MVW reported a net income of $77 million for the second quarter of 2026, an increase from $69 million in the same quarter of 2025. For the first half of the year, net income was $99 million, down from $126 million in the first half of 2025. The decline in net income for the first half was attributed to higher expenses, including increased marketing and sales costs, which rose to $281 million from $237 million in the previous year. The company’s earnings per share for the second quarter were $2.21, compared to $1.98 in the prior year.

Operationally, MVW reported a 22% increase in contract sales for the second quarter, reaching $545 million, driven by a 33% increase in volume per guest (VPG) to $4,477. However, the number of tours conducted decreased by 1% to 112,721. The company also experienced a decline in first-time buyer contract sales, which fell by 16%, indicating challenges in attracting new customers. The total active members in the Exchange & Third-Party Management segment decreased by 2% to 1.475 million.

Strategically, MVW has focused on enhancing customer engagement through initiatives such as the launch of the "Inner Circle" platform, which offers exclusive experiences to owners. The company also disposed of a hotel entity in Cancun for $50 million, aligning with its strategy to monetize non-core assets. MVW expects to generate approximately $200 million from the disposition of non-core assets over the next two years. Looking ahead, the company anticipates continued growth in contract sales and VPG, although it expects marketing and sales expenses to increase as a percentage of revenue due to ongoing investments in sales and marketing initiatives.