Meta Platforms, Inc. reported significant financial growth in its first quarter of 2026, with total revenue reaching $56.31 billion, a 33% increase from $42.31 billion in the same period last year. This growth was primarily driven by a 33% rise in advertising revenue, which amounted to $55.02 billion, reflecting a 19% increase in ad impressions and a 12% rise in the average price per ad. The company's net income also saw a substantial increase, rising to $26.77 billion from $16.64 billion, resulting in diluted earnings per share of $10.44, compared to $6.43 in the previous year.
In terms of operational metrics, Meta's daily active people (DAP) averaged 3.56 billion in March 2026, marking a 4% year-over-year increase. The company reported a 19% growth in ad impressions delivered across its Family of Apps, which includes Facebook, Instagram, Messenger, and WhatsApp. The average revenue per person (ARPP) for the quarter was $15.66, a 27% increase from the previous year. However, the company noted that the slight decline in DAP was influenced by internet disruptions in certain regions, including Iran and restrictions on WhatsApp access in Russia.
Meta's strategic developments included a continued focus on its Reality Labs segment, which encompasses virtual and augmented reality initiatives. Revenue from Reality Labs was $402 million, a slight decrease from $412 million in the prior year. The company is investing heavily in infrastructure and AI initiatives, with capital expenditures totaling $19.84 billion for the quarter. Meta's headcount increased by 1% year-over-year to 77,986 employees, reflecting ongoing investments in talent to support its growth strategies.
The filing also highlighted the company's liquidity position, with cash, cash equivalents, and marketable securities totaling $81.18 billion as of March 31, 2026. This figure represents a decrease from the previous quarter, primarily due to significant capital expenditures and taxes paid related to employee stock settlements. Meta anticipates continued investments in infrastructure and AI, projecting capital expenditures of approximately $125 billion to $145 billion for the full year 2026.
Looking ahead, Meta acknowledged potential challenges, including regulatory changes affecting advertising practices and macroeconomic conditions that could impact user engagement and advertising revenue. The company is actively adapting its advertising strategies in response to evolving privacy regulations and competition, particularly among younger demographics. Despite these challenges, Meta remains committed to enhancing its advertising tools and expanding its product offerings to drive future growth.
About Meta Platforms, Inc.
Meta Platforms, Inc. develops social media and communication platforms including Facebook, Instagram, Messenger, WhatsApp, and Threads, enabling global users to connect, share content, and build communities. It invests heavily in AI, virtual reality, and augmented reality to create immersive experiences and the next computing platform—the metaverse. Revenue primarily comes from advertising, targeting diverse markets and businesses worldwide.
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