Meta Platforms Reports 22% Revenue Growth to $47.52 Billion in Q2 2025

Meta Platforms, Inc. reported significant financial growth in its latest quarterly results, with total revenue reaching $47.52 billion for the second quarter of 2025, marking a 22% increase from $39.07 billion in the same period last year. The company's net income also rose to $18.34 billion, or $7.14 per diluted share, compared to $13.47 billion, or $5.16 per diluted share, in the prior year. This growth was primarily driven by a 21% increase in advertising revenue, which accounted for $46.56 billion of total revenue, alongside a 50% increase in other revenue sources.

In terms of operational metrics, Meta's Family of Apps, which includes Facebook, Instagram, Messenger, and WhatsApp, reported an average of 3.48 billion daily active users (DAP) in June 2025, a 6% increase year-over-year. The company also noted an 11% rise in ad impressions delivered and a 9% increase in the average price per ad. These metrics reflect a strong engagement across its platforms, although the company acknowledged challenges in ad targeting due to regulatory changes and competition.

Meta's expenses also saw a rise, with total costs and expenses increasing to $27.08 billion, up from $24.22 billion in the previous year. The increase was attributed to higher operational costs, particularly in research and development, which rose by 23% to $12.94 billion, and employee compensation. However, general and administrative expenses decreased significantly, down 27% to $2.66 billion, largely due to lower legal-related costs.

Strategically, Meta has continued to invest heavily in its Reality Labs segment, which focuses on virtual and augmented reality technologies. This segment reported a slight revenue increase to $370 million, but also incurred a loss from operations of $4.53 billion, reflecting ongoing investments in long-term technology development. The company has also made significant non-marketable equity investments, including a notable investment in Scale AI, which amounted to $13.79 billion.

Looking ahead, Meta anticipates continued growth in its advertising revenue, although it remains cautious about potential impacts from regulatory changes and macroeconomic conditions. The company plans to maintain its focus on innovation, particularly in artificial intelligence and advertising technologies, while also managing its capital expenditures, which are projected to be between $66 billion and $72 billion for 2025.