Mobiquity Technologies, Inc. reported a significant decline in financial performance for the fiscal year ending December 31, 2025, with revenues dropping to $112,316 from $2,085,471 in 2024, marking a decrease of approximately 95%. The company attributed this decline primarily to the absence of political advertising revenue, which had contributed substantially to the previous year's figures. The cost of revenues also decreased to $88,305, resulting in a gross profit of $24,011, compared to a gross profit of $961,622 in 2024. Operating expenses increased slightly to $9,520,914, leading to a loss from operations of $9,496,903, up from a loss of $8,211,065 in the prior year.
In terms of strategic developments, Mobiquity has focused on enhancing its product offerings and expanding its market presence. The company has made significant investments in its platforms, including the Advertising Technology Operating System (ATOS) and the CMOne Publisher Platform, which are designed to optimize digital advertising and ensure compliance with privacy regulations. Additionally, Mobiquity has expanded its partnership with Context Networks, targeting the casino and gaming advertising market, which management believes could provide new revenue streams.
Operationally, Mobiquity's customer concentration remains a concern, with two customers accounting for approximately 64% of revenues in 2025, compared to 58% in 2024. The company has also reported a decrease in accounts receivable, reflecting reduced customer activity. As of December 31, 2025, Mobiquity had a total of eight employees and has engaged independent contractors to support its operations. The company continues to explore geographic expansion and product adoption rates, particularly in the gaming sector, which it views as a growth opportunity.
Despite the challenges, management remains optimistic about future growth, particularly through the expansion of its casino advertising network and the adoption of AI capabilities within its platforms. However, the company has acknowledged substantial doubt about its ability to continue as a going concern, given its accumulated deficit of $236,067,810 and a working capital deficit of $3,120,208 as of December 31, 2025. Management is pursuing various initiatives to address liquidity needs, including potential capital raises and the commercialization of its platform offerings.
Looking ahead, Mobiquity's management expects that revenue growth will increasingly depend on the successful execution of its strategic initiatives, including the expansion of its software platforms and partnerships. However, the timing and scale of this growth remain uncertain, and the company may continue to face operating losses in the near term as it invests in its growth strategy.
About Mobiquity Technologies, Inc.
Mobiquity Technologies, Inc. is an advertising technology and data intelligence company offering proprietary platforms for programmatic digital advertising, audience targeting, and publisher monetization. Its solutions leverage AI, machine learning, and data analytics to optimize ad campaigns, ensure compliance, and enhance revenue. Serving advertisers, publishers, and agencies, Mobiquity focuses on innovative, end-to-end ad tech solutions in a competitive, evolving digital marketing industry.
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