My Size, Inc. reported its financial results for the first quarter of 2026, revealing a revenue increase to $2.394 million, up from $1.479 million in the same period last year. This 62% rise in revenue is attributed primarily to growth in the fashion e-commerce platform and the inclusion of revenue from the recently acquired Percentil, a second-hand fashion platform. Despite the increase in revenue, the company experienced a net loss of $1.476 million, compared to a net loss of $1.060 million in the first quarter of 2025, reflecting a 39% increase in losses.
The company's operating expenses also rose significantly, totaling $2.346 million for the quarter, compared to $1.480 million in the prior year. This increase was driven by higher research and development costs, which rose to $239,000 from $82,000, and sales and marketing expenses, which increased to $890,000 from $567,000. General and administrative expenses also saw a rise, reaching $1.217 million compared to $831,000 in the previous year. The overall operating loss for the quarter was $1.406 million, a 33% increase from the $1.060 million loss reported in the first quarter of 2025.
In terms of strategic developments, My Size has expanded its operations through several acquisitions, including the purchase of ShoeSize.Me in September 2025 and the establishment of New Percentil, which operates a resale platform for secondhand apparel. The company has also entered into an At The Market Offering Agreement with H.C. Wainwright & Co., allowing it to sell shares with an aggregate offering price of up to $4.1 million. As of March 31, 2026, the company had raised approximately $3.6 million through this agreement.
Operationally, My Size reported a decrease in cash and cash equivalents, which fell to $654,000 from $2.303 million at the end of 2025. The company’s total assets decreased to $8.487 million from $10.204 million, while total liabilities also decreased to $4.534 million from $5.047 million. The company’s accumulated deficit increased to $71.204 million, reflecting ongoing challenges in achieving profitability. The headcount has increased, contributing to higher research and development expenses, as the company continues to invest in innovation.
Looking ahead, My Size management anticipates continued losses and negative cash flows for the foreseeable future. They express uncertainty regarding the sufficiency of existing cash to fund operations beyond 12 months, indicating a need for additional capital. The company plans to pursue growth opportunities, including further commercialization of its products and potential strategic partnerships, although there is no guarantee that additional funding will be available on favorable terms. The geopolitical situation in Israel and ongoing conflicts have not materially impacted operations to date, but management continues to monitor these developments closely.
About My Size, Inc.
MySize, Inc. develops AI-driven SaaS measurement solutions and omnichannel e-commerce platforms for the fashion industry. Its core offerings include size recommendation tools, smart mirrors, and data analytics to improve fit, reduce returns, and enhance customer experience. Serving online and brick-and-mortar retailers globally, the company leverages proprietary technology, strategic acquisitions, and partnerships to address apparel sizing challenges and drive digital transformation in fashion retail.
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