My Size, Inc. Reports 57% Revenue Increase but Faces Rising Losses and Liquidity Challenges

My Size, Inc. reported a significant increase in revenue for the six months ended June 30, 2026, generating $5.464 million compared to $3.485 million during the same period in 2025. This 57% increase is attributed to enhanced performance in the fashion e-commerce platform and the inclusion of revenues from recent acquisitions, including ShoeSizeMe and Ten Peacks. However, the company also experienced a net loss of $3.228 million for the first half of 2026, up from a loss of $1.510 million in the prior year, reflecting a 114% increase in losses primarily due to rising operating expenses.

Operating expenses rose to $5.041 million in the first half of 2026, compared to $3.190 million in the same period last year, driven by increased research and development costs, sales and marketing expenses, and general administrative costs. Research and development expenses alone surged to $614,000 from $224,000, as the company expanded its engineering team and invested in product development. The increase in sales and marketing expenses was largely due to higher Amazon fees associated with increased sales volumes.

In terms of operational metrics, My Size's customer base and user engagement have been positively impacted by its strategic acquisitions. The company has expanded its offerings through the acquisition of Naiz Fit and ShoeSizeMe, enhancing its technology-driven sizing solutions for the apparel e-commerce market. The company also established a new subsidiary, New Percentil, which operates a resale platform for secondhand apparel, further diversifying its business model.

Despite the growth in revenue and customer engagement, My Size faces challenges related to liquidity and compliance with Nasdaq listing requirements. As of June 30, 2026, the company had cash and cash equivalents of $453,000, a significant decrease from $2.303 million at the end of 2025. Management has expressed concerns about the company's ability to continue as a going concern, citing the need for additional capital to fund operations and growth initiatives. The company is exploring various financing options, including equity sales and strategic partnerships, but acknowledges the uncertainty surrounding the availability of funds on acceptable terms.

Looking ahead, My Size anticipates continued losses and negative cash flows for the foreseeable future. The company is focused on product commercialization and securing financing to support its operations. Additionally, it is working to regain compliance with Nasdaq's listing standards, particularly concerning the minimum market value of listed securities, which is currently below the required threshold. The management's outlook remains cautious, emphasizing the need for strategic decisions to navigate the challenges ahead.