Nature’s Sunshine Products Reports 3.8% Sales Increase to $114.8 Million in Q2 2025

Nature’s Sunshine Products, Inc. reported a consolidated net sales increase of 3.8% for the second quarter of 2025, reaching $114.8 million, compared to $110.6 million in the same period of 2024. For the first half of 2025, net sales totaled $228.0 million, a 2.9% increase from $221.5 million in the prior year. The growth was primarily driven by strong performance in the Asia and North America segments, with Asia net sales rising 5.4% and North America increasing 4.2%. The company noted that foreign currency fluctuations contributed approximately $1.8 million to net sales during the quarter.

The cost of sales for the second quarter increased slightly to $32.5 million, representing 28.3% of net sales, down from 28.6% in the previous year. Gross profit for the quarter was $82.3 million, a 4.3% increase from $78.9 million in 2024. However, operating income decreased to $4.3 million from $5.6 million, attributed to a $5.1 million rise in selling, general, and administrative expenses, which accounted for 38.1% of net sales, up from 34.9% in the prior year. The increase in expenses was linked to timing of compensation costs and investments in digital marketing.

In terms of operational metrics, the company reported a net income of $5.5 million for the second quarter, significantly up from $1.5 million in the same period last year. Basic earnings per share rose to $0.29, compared to $0.07 in 2024. The company’s total assets increased to $254.9 million as of June 30, 2025, from $240.9 million at the end of 2024, while total liabilities also rose to $91.2 million from $79.9 million. The increase in liabilities was primarily due to higher accrued expenses and deferred revenue.

Strategically, Nature’s Sunshine announced the acquisition of interests in its joint ventures in China from Fosun Industrial for a total of $7 million, which will enhance its operational control in the region. The company continues to focus on expanding its product offerings and improving its digital marketing strategies to drive sales. Looking ahead, Nature’s Sunshine anticipates continued growth in net sales, although it remains cautious about potential impacts from inflation, foreign exchange fluctuations, and geopolitical tensions, particularly in Eastern Europe. The company expects to leverage its strong cash position and operational efficiencies to navigate these challenges effectively.