Nature’s Sunshine Products, Inc. reported a consolidated net sales increase of 5.7% for the fiscal year ending December 31, 2025, reaching $480.1 million, compared to $454.4 million in 2024. The growth was driven by strong performance in the Asia and Europe segments, which saw increases of 6.7% and 9.8%, respectively. North America also contributed with a 3.4% rise, while Latin America and Other experienced a decline of 5.5%. The company noted that fluctuations in foreign currency exchange rates positively impacted net sales by approximately $1.8 million.
The company's cost of sales increased by $2.7 million, but as a percentage of net sales, it decreased to 27.6% from 28.5% in the previous year, attributed to cost-saving initiatives and a favorable market mix. Selling, general, and administrative expenses rose by $14.4 million, accounting for 37.2% of net sales, up from 36.1% in 2024. This increase was primarily due to higher compensation costs, investments in digital marketing, and increased service fees related to higher sales in China.
In a significant strategic move, Nature’s Sunshine completed the acquisition of its joint ventures in China, purchasing the interests from Fosun Industrial for a total of $5 million. This transition to full ownership is expected to enhance operational control and streamline business processes in the region. The company also reported a headcount of 806 employees as of December 31, 2025, reflecting its commitment to maintaining a diverse workforce.
Looking ahead, Nature’s Sunshine anticipates continued growth, particularly in international markets, despite potential challenges from geopolitical tensions and economic conditions. The company remains focused on enhancing its product offerings and expanding its customer base through its network of independent consultants. The management expressed optimism about leveraging its recent acquisitions and investments to drive future performance, while also acknowledging the risks associated with regulatory compliance and market dynamics.
About NATURES SUNSHINE PRODUCTS INC
Nature’s Sunshine Products, Inc. is a global health and wellness company specializing in the manufacturing and direct selling of over 800 nutritional, immune, cardiovascular, digestive, personal care, and weight management products. Operating through a network of independent consultants across multiple regions, it emphasizes quality ingredients, regulatory compliance, and sustainable sourcing to deliver health solutions and business opportunities worldwide.
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