The New York Times Company reported a significant increase in its financial performance for the second quarter of 2025, with total revenues reaching $685.9 million, a 9.7% increase from $625.1 million in the same period last year. Subscription revenues accounted for $481.4 million, up 9.6% year-over-year, driven primarily by a 15.1% increase in digital-only subscription revenues, which totaled $350.4 million. The company also saw a rise in advertising revenues, which increased by 12.4% to $134.0 million, largely due to a boost in digital advertising.
In terms of profitability, the company reported an operating profit of $106.6 million, a 34.2% increase from $79.4 million in the prior year. The operating profit margin improved to 15.5%, compared to 12.7% in the second quarter of 2024. Net income for the quarter was $82.9 million, up 26.6% from $65.5 million a year earlier, with diluted earnings per share rising to $0.50 from $0.40.
The company has also made strategic advancements, including the addition of approximately 230,000 net digital-only subscribers in the second quarter, bringing the total to about 11.88 million subscribers, of which 11.30 million are digital-only. The average revenue per user (ARPU) for digital-only subscribers increased by 3.2% to $9.64, reflecting a successful transition of subscribers from promotional rates to higher pricing tiers. The New York Times Group (NYTG) and The Athletic segments both contributed to this growth, with The Athletic experiencing a 33.4% revenue increase in the second quarter.
Operationally, the company faced increased costs, with total operating costs rising 6.2% to $579.3 million, driven by higher journalism, subscriber servicing, and sales and marketing expenses. Notably, litigation costs related to generative AI increased significantly, reflecting ongoing legal challenges. The company also recorded a $4.5 million charge related to a multiemployer pension plan liability adjustment.
Looking ahead, The New York Times Company remains optimistic about its growth trajectory, emphasizing its commitment to high-quality journalism and digital expansion. The company plans to continue investing in its digital products and marketing efforts to attract and retain subscribers, while also navigating the competitive landscape shaped by evolving market conditions and technological advancements.
About NEW YORK TIMES CO
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