**Nu Skin Enterprises Reports Fiscal Year 2025 Results**
Nu Skin Enterprises, Inc. (NYSE: NUS), a global beauty and wellness company, reported revenue of $1.485 billion for the fiscal year 2025. This represents a 14% decrease compared to the $1.732 billion reported in 2024. The company attributed the revenue decline to macroeconomic pressures impacting consumer spending and customer acquisition, as well as headwinds from its ongoing business transformation. Foreign currency fluctuations negatively impacted revenue by 0.8% compared to the previous year.
The company's financial performance showed a net income of $160.2 million, or $3.18 per diluted share, a significant turnaround from the net loss of $146.6 million, or $2.95 per diluted share, reported in 2024. This improvement was primarily driven by a pre-tax gain of $176.2 million from the sale of its Mavely business in January 2025. This was partially offset by a $25.1 million intangible asset impairment in the Rhyz Other segment and a $28.1 million non-cash loss on equity investment.
Operationally, Nu Skin's customer base decreased by 10% to 748,796, while Paid Affiliates declined by 11% to 129,311, and Sales Leaders decreased by 19% to 30,045. The company's Rhyz segment, excluding sales to the core Nu Skin business, contributed $223.6 million, or 15%, to the total revenue. The company sold its Mavely business in January 2025, which accounted for $69.6 million of the company's 2024 revenue. The company is currently evaluating strategic opportunities with LifeDNA, including potentially divesting it, to maximize the return on investment.
Looking ahead, Nu Skin anticipates revenue of approximately $30 million from sales of its Prysm iO device in 2026, with additional revenue expected from subscription sales. The company also plans to launch its business in India in the second half of 2026. The company estimates capital expenditures for 2026 to be between $40 million and $60 million. The company anticipates that its effective tax rate for 2026 will be approximately 28-36%.
About NU SKIN ENTERPRISES, INC.
Nu Skin Enterprises develops and distributes premium beauty and wellness products, including skincare devices, cosmetics, nutritional supplements, and anti-aging solutions. Operating primarily through direct selling channels worldwide, the company leverages person-to-person marketing, social media, and digital tools to reach consumers. Its core value lies in innovative, scientifically supported products, a strong brand portfolio, and a global distribution network focused on personalized customer experiences.
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