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NYIAX is a financial platform technology company that operates a marketplace for buying and selling advertising inventory, campaigns, and audiences. Utilizing Nasdaq’s financial framework, blockchain, and smart contracts, it automates contract formation, compliance, and reconciliation. The platform enhances transparency, efficiency, and automation in digital advertising transactions, serving media buyers and sellers across various media types and aiming to extend its technology to other complex asset markets.
This description was generated via AI from an annual report. Updated about 1 year ago.