Pinterest Reports 17% Revenue Growth to $998.2 Million in Latest Quarter

Pinterest, Inc. reported significant financial performance improvements in its latest quarterly filing, with revenue reaching $998.2 million for the three months ended June 30, 2025, marking a 17% increase from $853.7 million in the same period last year. The company also achieved a net income of $38.8 million, a substantial rise from $8.9 million in the prior year, reflecting a positive shift in profitability. For the first half of 2025, Pinterest's revenue totaled $1.85 billion, up 16% from $1.59 billion in the first half of 2024, driven by increased user engagement and advertising effectiveness.

The company reported a notable increase in monthly active users (MAUs), which rose to 578 million, an 11% increase compared to the previous year. This growth in user base contributed to a 6% increase in average revenue per user (ARPU), which reached $1.74. The U.S. and Canada segment generated $744.7 million in revenue, while Europe and the Rest of the World saw revenues of $190.6 million and $62.9 million, respectively, indicating strong performance across all geographic regions.

Pinterest's operational metrics also showed improvements, with a decrease in loss from operations to $4.3 million, down from $21.4 million a year earlier. The company’s total costs and expenses increased to $1 billion, primarily due to higher research and development costs, which rose by 15% to $359.6 million, and sales and marketing expenses, which increased by 18% to $313.1 million. The increase in expenses was attributed to higher personnel costs and investments in product development and marketing initiatives.

In terms of strategic developments, Pinterest has continued to focus on enhancing its platform and user experience. The company has been investing in artificial intelligence and machine learning technologies to improve content relevance and user engagement. Additionally, Pinterest has authorized a stock repurchase program of up to $2 billion, with $1.67 billion remaining available for future repurchases as of June 30, 2025. The company’s headcount stood at 4,982, reflecting its commitment to scaling operations and supporting growth initiatives.

Looking ahead, Pinterest expressed optimism about its growth trajectory, citing ongoing investments in user engagement and advertising effectiveness. The company anticipates continued revenue growth driven by an expanding user base and improved monetization strategies. However, it also acknowledged potential risks, including economic uncertainties and competitive pressures, which could impact future performance.