Pinterest Reports 17% Revenue Growth to $1.049 Billion in Latest Quarter

Pinterest, Inc. reported significant financial growth in its latest quarterly results, with revenue reaching $1.049 billion for the three months ending September 30, 2025, marking a 17% increase from $898.4 million in the same period last year. The company also achieved a net income of $92.1 million, a substantial rise from $30.6 million in the prior year, reflecting a 201% increase. For the nine months ending September 30, 2025, total revenue was $2.902 billion, up 16% from $2.492 billion in the same period of 2024. The increase in revenue was primarily driven by a 12% rise in monthly active users (MAUs) and a 5% increase in average revenue per user (ARPU), which reached $1.78.

In terms of operational metrics, Pinterest reported 600 million MAUs as of September 30, 2025, compared to 535 million a year earlier. The company’s ARPU in the U.S. and Canada was $7.64, reflecting a 5% increase, while ARPU in Europe surged by 31% to $1.31, and in the Rest of World, it rose by 44% to $0.21. The growth in user engagement and monetization was attributed to ongoing investments in relevance and personalization, as well as an increase in the number of advertisements served, which rose by 54% year-over-year.

Pinterest's total costs and expenses for the third quarter were $990.7 million, up from $904.3 million in the previous year, with notable increases in research and development costs, which rose by 14% to $371.3 million, and sales and marketing expenses, which increased by 19% to $296.7 million. General and administrative expenses decreased by 22% to $110.4 million, largely due to a legal settlement recorded in the prior year. The company’s share-based compensation expense also increased, totaling $235.1 million for the quarter, up from $208 million a year earlier.

Looking ahead, Pinterest remains focused on expanding its user base and enhancing its advertising offerings. The company has authorized a stock repurchase program of up to $2 billion, with $1.472 billion remaining available for repurchases as of September 30, 2025. Pinterest's management expressed optimism about future growth, citing the potential for increased engagement and monetization, particularly in international markets. The company continues to navigate economic uncertainties and competitive pressures while aiming to leverage its platform for sustained profitability and user retention.