Planet Fitness, Inc. reported a significant increase in its financial performance for the fiscal year ending December 31, 2025, with total revenues reaching $1.3 billion, a 12.1% increase from $1.2 billion in 2024. The company's net income also rose to $220.3 million, compared to $174.2 million in the previous year, reflecting a 26.5% increase. This growth was driven by a combination of higher franchise revenue, corporate-owned club revenue, and equipment sales, with franchise segment revenue increasing by 10.6% to $468 million, and corporate-owned clubs segment revenue rising by 8.7% to $546 million.
The company experienced notable operational developments, ending the year with approximately 20.8 million members and 2,896 clubs globally, an increase from 2,722 clubs in 2024. This included 2,604 franchisee-owned clubs and 292 corporate-owned locations. The company also reported a 6.8% increase in same-club sales for franchisee-owned clubs and a 6.0% increase for corporate-owned clubs. Additionally, the penetration of the PF Black Card membership rose to 66.5%, up from 63.9% in the previous year, indicating a growing preference for premium membership options among customers.
Strategically, Planet Fitness continued to expand its footprint, with plans to open approximately 750 new clubs, including over 500 in the next three years. The company also executed a $350 million accelerated share repurchase agreement in December 2025, retiring 2.5 million shares of its Class A common stock. This move is part of a broader share repurchase program approved by the board, which aims to enhance shareholder value. The company’s total debt as of December 31, 2025, was approximately $2.5 billion, reflecting ongoing investments in growth and expansion.
Looking ahead, Planet Fitness expressed optimism about its growth trajectory, citing a strong market position and a commitment to enhancing the member experience. The company aims to modernize its brand while maintaining affordability, leveraging significant marketing expenditures to attract new members and franchisees. However, the company acknowledged potential risks, including competition in the fitness industry and economic conditions that could impact consumer spending. Overall, Planet Fitness remains focused on executing its growth strategies and enhancing its operational efficiencies to drive future profitability.
About Planet Fitness, Inc.
Planet Fitness, Inc. is a leading franchisor and operator of fitness centers focused on providing a welcoming, non-intimidating environment for all fitness levels. Its core offerings include affordable memberships, high-quality equipment, and free fitness instruction. The company emphasizes brand recognition, community engagement, and franchise growth across multiple international markets, delivering predictable revenue streams through memberships, franchise fees, equipment sales, and system-wide scale advantages.
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