Planet Fitness Reports 13.3% Revenue Growth to $340.9 Million in Q2 2025

Planet Fitness, Inc. reported a total revenue of $340.9 million for the second quarter of 2025, marking a 13.3% increase from $300.9 million in the same period of 2024. The company's net income for the quarter was $58.3 million, up from $49.3 million year-over-year, resulting in a diluted earnings per share of $0.69 compared to $0.56 in the prior year. For the first half of 2025, total revenue reached $617.5 million, a 12.5% increase from $549.0 million in the first half of 2024, with net income rising to $100.4 million from $84.3 million.

The growth in revenue was driven by increases across all segments, with franchise revenue rising to $119.7 million, a 10.5% increase from the previous year, and corporate-owned clubs generating $139.0 million, up 10.8%. The equipment segment saw a significant increase of 21.5%, reaching $82.2 million, primarily due to higher sales to existing franchisee-owned clubs. The company also reported a franchise same club sales increase of 8.3% for the quarter, contributing to the overall revenue growth.

Operationally, Planet Fitness expanded its footprint, operating 2,762 clubs as of June 30, 2025, an increase from 2,617 clubs a year earlier. The company opened 23 new clubs during the second quarter, with 20 of those being franchisee-owned. The total membership base grew to approximately 20.8 million, reflecting the brand's appeal and market penetration. The company also reported a significant increase in its national advertising fund revenue, which rose to $22.8 million, driven by higher same club sales and new club openings.

In terms of expenses, total operating costs increased to $238.5 million for the second quarter, up from $213.6 million in the prior year, primarily due to higher costs associated with club operations and selling, general, and administrative expenses. The company’s interest expense also rose to $26.2 million, reflecting a higher principal balance on its long-term debt. Despite these increases, the company maintained a strong operating income of $102.4 million, representing 30.1% of total revenue.

Looking ahead, Planet Fitness remains optimistic about its growth trajectory, with plans to open approximately 850 new clubs in the coming years. The company is focused on enhancing its brand presence and expanding its market share in the fitness industry, while also navigating potential challenges related to competition and economic conditions. The management emphasized the importance of maintaining operational efficiency and leveraging its strong brand to attract and retain members.